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## What Is the Long Tail and How Does It Apply to Google?

Basically, the Long Tail is a way to describe niche marketing and the way it works on the Internet. Traditionally records, books, movies, and other items were geared towards creating "hits." Stores could only afford to carry the most popular items because they needed enough people in an area to buy their goods in order to recoup the overhead expenses involved in retail.

The Internet changes...  [more...]

30 Articles (and 3 Videos) for this topic

## READ BOOK "The Long Tail by Chris Anderson" thepiratebay ...

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the long tail by chris andersen tattoos the long tail by chris anderson baseball Review: The Long Tail by Chris Anderson | Books | The Guardian the long tail by chris anderson girlfriend Wired 12.10: The Long Tail The Long Tail by Chris

Anderson

Random Thoughts and Chris Anderson then the editor of Wired explores the four key stages of ...  [more...]

28 Articles (and 2 Videos) for this topic

# READ BOOK "The Long Tail by Chris Anderson" thepiratebay ...

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the long tail by chris andersen tattoos the long tail by chris anderson baseball Review: The Long Tail by Chris Anderson | Books | The Guardian the long tail by chris anderson girlfriend Wired 12.10: The Long Tail The Long Tail by Chris

Anderson

Random Thoughts and Chris Anderson then the editor of Wired explores the four key stages of ...

Website: https://www.reddit.com

## Long Tail Definition | Investopedia

What is the 'Long Tail'

The long tail, in business, is a phrase coined by Chris Anderson in 2004. Anderson argued that products in low demand or with low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters but only if the store or distribution channel is large enough.

BREAKING DOWN 'Long Tail'

Chris Anderson is a...

Date: 2017-04-03 05:57:54
Website: http://www.investopedia.com

## Long Tail of Search Definition - Internet Marketing Glossary

Definition of Long Tail of Search

The long tail of search refers to the vast number of lower traffic volume keywords that are often much less competitive (for SEO) than the most popular keywords. If you created a graph that shows the frequency of keywords on the vertical axis and...

Website: http://www.web1marketing.com

## [45% OFF] Long Tail Pro Discount Code $295/Year 2017 [45% OFF] Long Tail Pro Discount Code$295/Year 2017

Posted by Suresh Kumar

» January 5, 2017

Long Tail Platinum Annual Pro Discount Code: $295/Year Are you looking for Long Tail Pro discount? If yes then you are at right place. You will get Long tail pro account in$295 only and Long tail starter annual plan in $216 only. The normal price of Long tail platinum annual after discount for a... Read more Date: 2017-04-02 12:45:23 Website: http://www.tips2secure.com ## Double Open Shirt Long Tail Gown Frock & Lehenga Designs Double Open Shirt Long Tail Gown Frock�for Brides in India and Pakistan. Pakistani Fashion Designers launching their Wedding Dresses Collection for the upcoming wedding season. If we talk about the Bridal dresses fashion then the long tail gown frock is very popular among young girls. This is the very beautiful design of double open shirt dress for brides. Double Open Shirt Long Tail Gown... Read more Date: 2017-04-03 02:25:45 Website: http://www.fashiontrendsinpk.com ## About | LongtailPro Long Tail Pro is a powerful keyword research software. Long Tail Pro allows the user to generate hundreds or thousands of unique "Long Tail" keywords in a matter of minutes based on 1 single root keyword or multiple root keywords at once. The need for Long Tail Pro was born out of the experience of spending countless hours searching for low competition keywords. It doesn't matter if you're building an amazon affiliate site , trying to market your small business , or if you've just started... Read more Website: longtailpro.com ## SEO 101: Defining the long tail - Portent Just what is the long tail, in SEO? I do lots of writing about SEO and keywords, and I throw all kinds of terms around. But sometimes I suddenly realize I don't define them. I'm building a glossary for The Fat Free Guide - one of the first terms I'm working on is the long tail. Here's my shot at the short version: The Long Tail Specific, niche search phrases, usually more than 2 words in length,... Read more Website: https://www.portent.com ## Emergent.TV: Long Tail Internet TV News | Future of News ... Emergent.TV is an effort to help newsrooms develop coherent economic and editorial models for Over The Top Internet video news. Rather than simply replicating the live TV Cable news broadcasting structure on the Internet - which is the direction many newsrooms are heading in releasing their own subscription OTT channels - Emergent.TV presents a new way to think about producing, distributing, and... Read more Website: http://partnews.brownbag.me Related topics : long tail tv / long tail internet / long tail economics examples / long tail theory economics / long tail story ## The Long Tail, reviewed. - Slate Magazine The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter? The graph below is the Long Tail in a nutshell. Advertisement This image accurately describes the demand for cultural products. In most entertainment... Read more Date: 2017-04-03 08:22:31 Website: http://www.slate.com ## What Is the Long Tail and How Does It Apply to Google? Basically, the Long Tail is a way to describe niche marketing and the way it works on the Internet. Traditionally records, books, movies, and other items were geared towards creating "hits." Stores could only afford to carry the most popular items because they needed enough people in an area to buy their goods in order to recoup the overhead expenses involved in retail. The Internet changes... Read more Website: https://www.lifewire.com ## Long Tail Marketing | What is Long Tail Marketing? How can a marketing school help you in this field? However, some stores carry such a variety of inventory that their less popular items, in total, actually make up the bulk of sales. If they were to plot the number of sales of each individual product, they would see a distribution curve with a dominant "head" in the front, followed by a "long tail" of other products. What is long tail... Read more Website: http://www.marketing-schools.org ## Long Tail Marketing Definition | How to Take Advantage of ... Over the last few years there has been a lot of talk about how online businesses provide access to 'the long tail' for consumers, made popular by Chris Andersen's book: The Long Tail, Why the Future of Business is Selling Less of More. In this post, I'll talk about a common long tail marketing definition, and help outline how the 'long-tail' structure of the internet can help you as an internet... Read more Website: http://affiliate-101.com ## Long Tail Pro Review 2016 - U Should Read This Review Long Tail Pro Review 2016 - U Should Read This Review Find Profitable Keywords Faster Than Ever Before With Long Tail Pro Long Tail Pro Review What exactly is Long Tail Pro? Long Tail Pro is an excellent keyword research tool which allows you to locate long tail keywords with ease. Long Tail Pro is really helpful in drawing maximum search engine traffic to your site. In other words, it allows you... Read more Date: 2016-10-16 10:34:44 Website: http://www.longtailprosoftware.org ## The Long Tail | Chris Anderson | Soundview Book Review Speed Review: The Long Tail Why the Future of Business Is Selling Less of More by Chris Anderson Review A Market of Multitudes "Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live... Read more Website: http://www.summary.com ## The Long Tail | What's new, new media? | Fandom ... - Wikia Edit The long tail (yellow) The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph. In these distributions a high-frequency or high-amplitude population is... Read more Date: 2015-08-02 05:38:46 Website: http://newmedia.wikia.com ## Long Tail Marketing for Small Business Why It Is Important for Small Businesses An Interview With Chris Anderson "The long tail" is a phrase coined by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail , is an "impact book". If you understand The Long Tail, you understand the future of small business, how you fit in, and how to capitalize upon it. So it's really important to understand it. If you skip... Read more Website: http://longtail.sitesell.com ## Long Tail Platinum Pro Review And Strategy Long Tail Platinum Pro Review & Strategy. To Get Long Tail w/10 DAY TRIAL Go Here: http://bit.ly/GetLTP My honest Long Tail Platinum Pro Review. If you feel there is a better product out there or this isn't the best review of Long Tail Pro, please be courteous enough to share your thoughts. Besides, most people can... Read more Website: http://www.youtube.com ## PPT – The Long Tail PowerPoint presentation | free to ... The Long Tail - PowerPoint PPT Presentation The presentation will start after a short (15 second) video ad from one of our sponsors. Hot tip: Video ads won't appear to registered users who are logged in. And it's free to register and free to log in! Loading... PPT - The Long Tail PowerPoint presentation | free to download - id: 3ce4e-ZDExN The Adobe Flash plugin is needed to view this... Read more Website: http://www.powershow.com ## The Long Tail of the Net - Just How Important is it submit Charles Buchwalter, Senior Vice President, Research & Analytics There has been much talk in the Internet industry around the importance of the "long tail" (niche content and service-oriented sites) and how consumers gravitate to it. The central concept is that people tend to be most engaged in content that is core to their specific interests, rather than more generalized content. Looking at our newly expanded panel that includes more than 30,000 sites, we have found that short tail sites (those with a greater than 1 percent reach) remain the most engaging brands online. It seems that the... Read more Website: http://www.nielsen.com Related topics : long tail site / long tail short / long tail short tail / long tail web content / long tail niche ## The Hidden Value of Long Tail SEO - HitTail Blog The Keyword Tool for the Long Tail The Hidden Value of Long Tail SEO Keyword Research o Apr 21, 2016 Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head"... Read more Website: https://www.hittail.com ## 6 Ways to Leverage the Long Tail in Your Marketing The Long Tail is like the Force (Yes, as in Star Wars). It permeates everything you do online and binds all facets of your internet marketing. Well, perhaps that is a bit farfetched, but it is a very important concept and relevant for anyone trying to create an online presence for themselves or their business. For those who came in late, the term "long tail" was coined by Chris Anderson to... Read more Website: https://blog.hubspot.com ## Long Tail Pro Launches Powerful Keyword Research Tool ... Long Tail Pro Launches Powerful Keyword Research Tool Software to Help Find Profitable Keywords Faster than Ever Before July 30, 2014 8:35 AM View photo . Victoria, BC, Canada / ACCESSWIRE / July 30, 2014 / Long Tail Pro has launched a powerful tool to boost keyword searches and help businesses create targeted online campaigns. The product is a keyword research software that allows the user to generate hundreds of unique keywords in a matter of minutes. Click Here For Full Product Introduction Movie > "This is a complete software solution that will help you get the kind of results your business needs... Read more Website: http://finance.yahoo.com ## Is it Time to Chuck the Long Tail Theory? | Small Business ... Email this Article Print This Article In his ground-breaking work, The Long Tail , Chris Anderson says that there's money to be made in the long tail of niche offerings. It's called the "long tail" because if you look at demand on a chart, there is high demand for a small number of hits or blockbusters, but the demand for niche offerings tails off in a long flat curve -- hence the term "long... Read more Website: https://smallbiztrends.com ## All About Long-Tail Search Phrases - Affiliate Marketer ... A long-tail search phrase is a multi-word search query entered into a web browser. Many search queries, made by average search engine users, will be long-tailed when searching for something specific. Needle in a haystack The internet is the biggest marketplace in the world, so phrasing a search query requires some thought. For example, someone looking to buy a new car could just search on the... Read more Website: http://www.affiliatemarketertraining.com ## SEO: What Is the Long Tail? | Practical Ecommerce Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use. The phrase itself is actually both a concept and the title of the best-selling book from 2008 entitled The Long Tail: Why the Future of Business Is Selling Less of More, by Chris Anderson, the then editor of Wired magazine. The premise of the book states that products... Read more ## Keyword Researcher: Long-Tail Keywords Generator & SEO ... Long Tail Marketing Strategy What is "The Long Tail?" So what is this "Long Tail" concept you keep hearing about? Well, the term "Long Tail" was coined by Wired Magazine editor-in-chief Chris Anderson and described in his famous 2004 article of the same name. In this piece, Anderson described how emerging business models would come to appreciate the importance of "micro niches"--sub-markets of... Read more Website: https://clevergizmos.com ## How to Find Long Tail Keywords Using Google Keyword Tool ... How to Find Long Tail Keywords Using Google Keyword Tool April 14th, 2016 | by Philip Verghese 'Ariel' || 35 Comments | How to Find Long Tail Keywords Using Google Keyword Tool #longtailkeywords Keywords are very vital in Search Engine Optimization (SEO). There are lot of confusion prevails in selecting or searching keywords, especially when it comes to the length of it, which is more... Read more Website: http://www.pvariel.com ## The Big Apple: “Nervous as a long-tailed cat in a room ... Entry from July 09, 2012 "Nervous as a long-tailed cat in a room full of rocking chairs" "Nervous as a long-tailed cat in a room full of rocking chairs" means to be very nervous--the cat must not get the tail caught under a rocking chair. The syndicated newspaper column "Senator Soaper Says" was started by Harry Vincent Wade (1894-1973) of the Detroit (MI) News, who was then followed by William... Read more Date: 2017-04-03 12:08:36 Website: http://www.barrypopik.com ## The Long Tail and What It Means for Content Marketing If you are interested in the concept of the Long Tail or digital retail sales then I would recommend reading it. If you are interested in content marketing like us then you should just read my synopsis below on how The Long Tail relates to content marketing. The Long Tail as a concept means this: It turns out that the people have interests in an almost infinitely broad spectrum of things and... Read more Website: http://www.business2community.com ## Successfully Managing Long-Tail Inventories - Inbound ... By Jeff Bodenstab No tags available The concept of the long-tail retail environment refers to the extended downward slope of a unit sales curve that, when illustrated graphically, depicts a "long tail" as demand wanes toward zero. Introduced by Wired Editor in Chief Chris Anderson in 2004, the term originally described Internet-based companies, such as iTunes or Amazon.com, whose environments are... Read more Website: http://www.inboundlogistics.com ## The Long Tail Of Search - Search Engine Land | Must Read ... The Long Tail Of Search Alan Rimm-Kaufman on September 18, 2007 at 8:43 am More What is the "long tail" of paid search, and why does it matter? Chris Anderson coined the long tail concept in a 2004 Wired magazine article . Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix ) should have lower inventory carrying costs than traditional... Read more Website: http://searchengineland.com ## New Music Strategies: Is the Long Tail good for musicians? by Dubber | Aug 14, 2008 | Promotion , Retail | 11 comments You are, of course, familiar with the Long Tail principle - Chris Anderson's now famous idea that attempts to explain what happens to hits and niche products when things like the scarcity of retail shelf space go out the window thanks to the internet. There was an extremely good and important article , which was then developed into a... Read more Website: http://newmusicstrategies.com ## Revisiting the Long Tail Theory as Applied to Ebooks The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers. By Marcello Vena, AllBrain In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is... Read more Website: https://publishingperspectives.com ## Research Papers on The Long Tail - Paper Masters Research Papers on The Long Tail The Long Tail research papers discuss the statistical concept in which some distributions of numbers have a significant number of occurrences far from the central part of the distribution. Research Papers on The Long Tail can be about the concept or about the book written by Chris Anderson. Business and MBA students can get help with research papers from Paper... Read more Date: 2016-10-07 21:06:34 Website: https://www.papermasters.com ## What is the long tail? - analytics glossary - AT Internet Glossary Long tail The term "long tail" refers to all of the products that form the basis of a catalogue (items, photographs) that are sold in small proportions, but where the sum of... Read more Website: http://www.atinternet.com Related topics : long tail model of production / long tail products / long tail internet / long tail terms / long tail suits ## Rethinking the Long Tail Theory: How to Define 'Hits' and ... Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More. The key difference between the opinion of the book and the study by Wharton researchers is how they define "hits" and "niches." In the book, Anderson focuses on the definition of hits in absolute terms such as the top 10 or top 1,000 products, while Netessine and Tan argue that, to take growing product... Read more Website: http://knowledge.wharton.upenn.edu ## long tail traffic : definition of long tail traffic and ... Poisson Pareto Burst Processes (PPBP) Markov Modulated Poisson Processes (MMPP) [4] Multi-fractal models [5] Matrix models [1] Wavelet Modelling No unanimity exists about which of the competing models is appropriate [1], but the Poisson Pareto Burst Process (PPBP), which is an M/G/ process, is perhaps the most successful model to date. It is demonstrated to satisfy the basic requirements of a... Read more Website: http://dictionary.sensagent.com ## Long-tail traffic - Wikipedia No unanimity exists about which of the competing models is appropriate, [4] but the Poisson Pareto Burst Process (PPBP), which is an M/G/ 1 {\displaystyle {\mathcal {1}}} process, is perhaps the most successful model to date. It is demonstrated to satisfy the basic requirements of a simple, but accurate, model of long-tail traffic. [15] Finally, results from simulations [4] using {\displaystyle... Read more Date: 2017-03-27 15:13:45 Website: https://en.wikipedia.org ## Long Tail Strategy - hittail.com The scuttlebutt on the Internet is increasingly about long tail SEO strategy . Chris Anderson helped us identify the fact that "everything else" collectively is as big as the main event. You see that manifesting as things like CSI being the most watched show on television. Now, I know what CSI is, but it by no means is the phenomenon of Seinfeld of a decade ago, or even I Love Lucy of a... Read more Website: https://www.hittail.com ## Long-Tail Websites Boost Ad Efficiency - eMarketer Print Many advertisers stick to the top sites on the web when planning an online campaign, but overlooking less-trafficked sites could be a mistake. A study by contextual targeting firm CONTEXTWEB of more than 1,000 ad campaigns across 18,000 publisher sites during the second half of 2010 found that ads placed on long-tail sites--those with an overall reach smaller than 1.5% of the internet... Read more Website: https://www.emarketer.com Related topics : long tail ad / long tail site / long tail internet advertising / long tail advertising / long tail web ## An introduction to long tail keywords | Wordtracker Blog The long tail of keyword research is fundamental to your online success. That's really important, so I'll say it again. The long tail of keyword research is fundamental to your online success. I'll tell you how to work with long tail keywords on your site to benefit your customers, improve conversions, and boost your visibility in search results. What is a long tail keyword? A long tail... Read more Website: https://www.wordtracker.com ## business book summary: The Long Tail Pages : 226 The Big Idea It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller. Yet at the rate things are going, hits are beginning to rule... Read more Date: 2014-10-03 05:04:57 Website: http://business-book-summary.blogspot.com ## The "Long Tail" of e-commerce standards – Technology ... The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution. Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a... Read more Website: http://www.supplychainquarterly.com ## The Long Tail of Online Video Distribution - eMarketer The Long Tail of Online Video Distribution TV spreads out on the Web. February 29, 2008 | Advertising & Marketing | Video Share Print This looks like a big year for online video. eMarketer predicts that over one-half of the US population will have watched video on the Web before the year is out. By next year, more than 80% of all Internet users will be video viewers. Online video is still new,... Read more Website: https://www.emarketer.com ## Review Of Long Tail Pro (Long Tail Platinum) and Demonstration Of How I Make$3,000/ Month w/ It

Niche Pursuits

Thanks, Spencer, for such a killer product!

I've tried a frew other programs out there. Three of them no longer exist. Market Samurai is much slower than LTP. While I do like Traffic Travis, I find that Long Tail Pro's automated features make keyword selection second nature. It is the first tool I have used that reliably removes all doubt from my keyword choices...

## Long Tail Pro Review: Ultimate Guide to Keyword Research

Conclusion

In my last post , I went over how I use the AmaSuite 4 software to identify profitable product-categories and product-types to promote on our niche sites.

To quickly recap: we were searching for types of products to promote in the exercise equipment niche (based on our research of the Empire Flippers Marketplace ), and we ended up settling on the elliptical machine niche.

Why did we...

Website: http://www.nichesiteazon.com

## Why Chris Anderson's "Long Tail" theory might be all wrong.

Why Chris Anderson's theory of the digital world might be all wrong.

Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...

Date: 2017-04-03 08:22:42
Website: http://www.slate.com

## Great Example of Long Tail Marketing

If you are familiar with the Long Tail by Chris Anderson , then I have an interesting example for you. This is the story�of how one Swedish guy is trying to use the long tail to his advantage and how the long tail can work for you.

Let me give you a very short definition of the long tail as I found it using Wikipedia :

products that are in low demand or have low sales volume can collectively...

Website: http://slymarketing.com

## Industry Perspectives: Chasing the Long Tail of ...

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Over the past 5 years, we have heard a lot about "the long tail" as it applies to successful internet businesses from retailers such as Amazon to online video rental companies such as Netflix.

The basic concept of the long tail is that as the cost of storage and distribution go down, less-popular items can prove to be more profitable than popular ones, which typically make money when...

Date: 2017-04-03 08:50:02
Website: http://www.streamingmedia.com

## Long Tail Keywords: Examples & Real Case Studies

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Next, I used these ideas as seed keywords in Keyword Planner to find as many phrase variations as possible. Update: due to the recent Google updates , Keyword Planner is nowhere useful anymore for getting keywords' search volume estimates. Here at HitTail, we've just released a new feature that gives more accurate results when searching for long tail...

Website: https://www.hittail.com