The Long Tail, reviewed. - Slate Magazine

The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter?

The graph below is the Long Tail in a nutshell.

Advertisement

This image accurately describes the demand for cultural products. In most entertainment...

Read more

Date: 2017-04-03 08:22:31
Website: http://www.slate.com

Related topics : book industry long tail / long tail niche products / long tail theory music industry / long tail theory anderson / long tail theory ebay

Long Tail Marketing | What is Long Tail Marketing?

How can a marketing school help you in this field?

However, some stores carry such a variety of inventory that their less popular items, in total, actually make up the bulk of sales. If they were to plot the number of sales of each individual product, they would see a distribution curve with a dominant "head" in the front, followed by a "long tail" of other products.

What is long tail...

Read more


Website: http://www.marketing-schools.org

Related topics : long tail model of production / long tail web marketing / long tail marketing strategy ??? / long tail effect marketing / long tail marketing meaning

The Long Tail | What's new, new media? | Fandom ... - Wikia

Edit

The long tail (yellow)

The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph.

In these distributions a high-frequency or high-amplitude population is...

Read more

Date: 2015-08-02 05:38:46
Website: http://newmedia.wikia.com

Related topics : long tail model chris anderson / wired magazine chris anderson long tail / the long tail why the future of business is selling less of more (2006) / long tail why the future of business is selling less of more / netflix long tail business model

The Long Tail | Chris Anderson | Soundview Book Review

Speed Review: The Long Tail

Why the Future of Business Is Selling Less of More

by Chris Anderson

Review

A Market of Multitudes

"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...

Read more


Website: http://www.summary.com

Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail chris anderson google books / chris anderson the long tail review / chris anderson long tail book / long tail marketing chris anderson

PPT – The Long Tail PowerPoint presentation | free to ...

The Long Tail - PowerPoint PPT Presentation

The presentation will start after a short

(15 second) video ad from one of our sponsors.

Hot tip: Video ads won't appear to registered users who are logged in. And it's free to register and free to log in!

Loading...

PPT - The Long Tail PowerPoint presentation | free to download - id: 3ce4e-ZDExN

The Adobe Flash plugin is needed to view this...

Read more


Website: http://www.powershow.com

Related topics : long tailed data / long tail online shop / long tail economics ??? / long tail economics netflix / long tail big data

The Long Tail | Marketing Articles, Market Leader 2006

Sub Header: 

Author: Chris Anderson, Author, The Long Tail

This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...

Read more


Website: https://www.marketingsociety.com

Related topics : the long tail how technology is turning mass markets into millions of niches / long tail marketing theory / long tail niche marketing / long tail marketing chris anderson / chris anderson the long tail theory

The "Long Tail" of e-commerce standards – Technology ...

The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.

Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...

Read more


Website: http://www.supplychainquarterly.com

Related topics : long tail concept in automotive industry / chris anderson wired long tail article / wired magazine the long tail article / long tail marketing concept / long tail concept example

The Long Tail by Chris Anderson - AbeBooks

The Long Tail by Chris Anderson

You Searched For:

Results (1 - 30) of 471

1

ISBN 10: 184413850X ISBN 13: 9781844138500

Used

ISBN 10: 1401302378 ISBN 13: 9781401302375

Used

Destination, Rates & Speeds

Item Description: New York Hyperion. Gebundene Ausgabe. Book Condition: Gebraucht. Gebraucht - Gut - What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone 'The Long Tail' is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting...

Read more


Website: https://www.abebooks.com

Related topics : long tail marketing chris anderson / long tail economy chris anderson / long tail chris anderson definition / long tail model chris anderson / the long tail chris anderson google books

Industry Perspectives: Chasing the Long Tail of ...

Tweet

Over the past 5 years, we have heard a lot about "the long tail" as it applies to successful internet businesses from retailers such as Amazon to online video rental companies such as Netflix.

The basic concept of the long tail is that as the cost of storage and distribution go down, less-popular items can prove to be more profitable than popular ones, which typically make money when...

Read more

Date: 2017-04-03 08:50:02
Website: http://www.streamingmedia.com

Related topics : long tail video content / long tail theory netflix / long tail business theory / long tail web content / long tail theory examples

'The Long Tail: Why the Future of Business Is Selling Less ...

Continue reading the main story

More than an illustration of the benefits online booksellers and a movie tie-in can provide a book, the "Touching the Void" example demonstrates for Mr. Anderson how a new technology-fueled explosion of choice, guided by human and algorithm-driven filters, is upending the rules that have underpinned the entertainment industries for decades.

Advertisement

Continue...

Read more


Website: nytimes.com

Related topics : long tail why the future of business is selling less of more / long tail why the future of business / long tail book publishing / long tail music business / long tail online business

Long Tail by Anderson - AbeBooks

Destination, Rates & Speeds

Item Description: New York Hyperion. Gebundene Ausgabe. Book Condition: Gebraucht. Gebraucht - Gut - What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone 'The Long Tail' is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket...

Read more


Website: https://www.abebooks.com

Related topics : long tail economics examples / long tail marketing definition / long tail business model examples / long tail niche marketing / long tail definition anderson

Chris Anderson - Leigh Bureau

What You Pay For -- The New York Times

Praise

"Chris Anderson's Free unpacks a paradox of the online marketplace -- people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."

-- Newsweek

"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways --...

Read more


Website: http://www.leighbureau.com

Related topics : the longer long tail how endless choice is creating unlimited demand chris anderson / chris anderson the long tail how endless choice is creating unlimited demand / the longer long tail how endless choice is creating unlimited demand / long tail how endless choice is creating unlimited demand / long tail marketing chris anderson

Wired 12.10: The Long Tail

Hot Seat : Jeff Hawkins on intelligence

Sterling: Tomorrow's smart object is refreshingly dumb

Lessig: The Me Generation is burdening kids - and it's all our fault

More  »

Hit-driven economics is a creation of an age without enough room to carry everything for everybody. Not enough shelf space for all the CDs, DVDs, and games produced. Not enough screens to show all the available movies. Not...

Read more


Website: http://archive.wired.com

Related topics : wired long tail / long tail online stores / long tail media in the store / long tail online retail / long tail marketing digital