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A Practical Guide To Leveraging The Long Tail For SEM

Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.

Google AdWords: daily budget tool

I noticed something new recently inside AdWords that didn't get much press......

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Date: 2017-04-02 15:00:48

Related topics : long tail keyword search terms / chris anderson wired long tail article / anderson chris 2004 the long tail wired magazine october 2004 / long tail search terms definition / how to find low competition long tail keywords using free tools

The Long Tail Of Search - Search Engine Land | Must Read ...

The Long Tail Of Search

Alan Rimm-Kaufman on September 18, 2007 at 8:43 am


What is the "long tail" of paid search, and why does it matter?

Chris Anderson coined the long tail concept in a 2004 Wired magazine article . Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix ) should have lower inventory carrying costs than traditional...

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Related topics : long tail search phrases / long tail search engine optimization / long tail search engine / chris anderson wired long tail article / long tail phrase

Official: Google Compare For Auto Insurance Launches

Official: Google Compare For Auto Insurance Launches

Lead generation tool aggregates quote information from participating insurers.

Ginny Marvin on March 5, 2015 at 12:36 pm


As expected , car insurance results on Google are getting a shake up as the company enters the lead generation game. Today, the search giant announced the launch of Google Compare for Auto Insurance.

With the tool,...

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Date: 2017-04-02 04:20:18

Related topics : google launches car insurance aggregator / google car insurance aggregator / google insurance aggregator uk / google buys insurance aggregator / auto insurance lead aggregators

Google Instant Search: The Complete User's Guide

Google Instant promises to change the way people search. Speaking at today's announcement , Google's Marissa Mayer called it a "fundamental shift in search." As with any big Google announcement, there are questions: Who can use Google Instant? Can I opt out or turn off Google Instant? Why am I not seeing it when I do a Google search?

Answers to those questions and more are below, in our Google...

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Date: 2017-04-02 05:56:56

Related topics : google instant long tail / long tail google search / long tail search results / long tail google adwords / long tail search queries

Keywords Are Back For Google Shopping Campaigns!

Keywords Are Back For Google Shopping Campaigns!

Columnist Daniel Gilbert presents a new free script from Brainlabs that will let you manage your Google Shopping campaigns with keywords.

Daniel Gilbert on September 23, 2015 at 10:28 am


Shopping campaigns aren't like Search campaigns with all their precise knobs, levers, and switches. For Shopping campaigns you just give Google a feed of...

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Date: 2017-04-02 05:24:05

Related topics : long tail keywords google adwords / google long tail keywords / long tail search queries / long tail keyword search terms

4 Search Advertising Trends To Watch - Search Engine Land

4 Search Advertising Trends To Watch

Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take advantage of these opportunities?

John Cosley on February 3, 2016 at 10:13 am


At this time of year, it's worthwhile to consider what's likely to occur in search advertising in 2016, so you can adjust your strategy...

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Date: 2017-04-03 07:34:30

Related topics : news aggregator search engine / aggregator search engine / affiliate product feed aggregator