Long Tail Definition | Investopedia

What is the 'Long Tail'

The long tail, in business, is a phrase coined by Chris Anderson in 2004. Anderson argued that products in low demand or with low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters but only if the store or distribution channel is large enough.

BREAKING DOWN 'Long Tail'

Chris Anderson is a...

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Date: 2017-04-03 05:57:54
Website: http://www.investopedia.com

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What Is the Long Tail and How Does It Apply to Google?

Basically, the Long Tail is a way to describe niche marketing and the way it works on the Internet. Traditionally records, books, movies, and other items were geared towards creating "hits." Stores could only afford to carry the most popular items because they needed enough people in an area to buy their goods in order to recoup the overhead expenses involved in retail.

 

The Internet changes...

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Website: https://www.lifewire.com

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LongTail Media – Digital Marketing Services

At LongTail Media we provide digital marketing services. Through a proprietary network of informational portals, we acquire highly valuable internet traffic and forward it to our clients, in return for performance based compensation.

"In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the 'head' or central part of the distribution." -Wikipedia

As our name suggests, we target long tail online marketing channels to acquire high quality internet traffic at competitive rates. By catering to specific...

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Website: http://www.longtailmedia.co.uk

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6 Ways to Leverage the Long Tail in Your Marketing

The Long Tail is like the Force (Yes, as in Star Wars). It permeates everything you do online and binds all facets of your internet marketing. Well, perhaps that is a bit farfetched, but it is a very important concept and relevant for anyone trying to create an online presence for themselves or their business.

For those who came in late, the term "long tail" was coined by Chris Anderson to...

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Website: https://blog.hubspot.com

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The Hidden Value of Long Tail SEO - HitTail Blog

The Keyword Tool for the Long Tail

The Hidden Value of Long Tail SEO

Keyword Research o Apr 21, 2016

Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head"...

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Website: https://www.hittail.com

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Revisiting the Long Tail Theory as Applied to Ebooks

The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.

By Marcello Vena, AllBrain

In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...

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Website: https://publishingperspectives.com

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Niche market - Wikipedia

Niche audience[ edit ]

Technology and many industrial practices changed with the post-network era . There is a new drive for niche audiences because audiences are now in much greater control of what they watch. It is very rare to have a substantial audience watch a program at once, with few exceptions such as American Idol , the Super Bowl and the Olympics . Still, networks do target particular...

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Date: 2017-03-20 11:44:15
Website: https://en.wikipedia.org

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The Long Tail of E-Commerce | News | E-Commerce Times

In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.

The marketplace has become so segmented by niche consumers that best sellers only...

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Website: http://www.ecommercetimes.com

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The "Long Tail" of e-commerce standards – Technology ...

The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.

Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...

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Website: http://www.supplychainquarterly.com

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The Long Tail of E-Commerce | Business | TechNewsWorld

In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.

The marketplace has become so segmented by niche consumers that best sellers only...

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Website: http://www.technewsworld.com

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Why Chris Anderson's "Long Tail" theory might be all wrong.

Why Chris Anderson's theory of the digital world might be all wrong.

 

Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...

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Date: 2017-04-03 08:22:42
Website: http://www.slate.com

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Change This - The Long Tail

Issue 10 | The Long Tail

By Chris Anderson Published Dec. 14, 2004 9:00 p.m.

Editor-in-Chief of Wired, CHRIS ANDERSON says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto to find out how unlimited shelf space and personalization can revolutionize your business.

Download

About Chris...

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Website: http://changethis.com

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The Long Tail: How Endless Choice is Creating Unlimited ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

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Date: 2017-03-22 20:55:20
Website: https://www.amazon.co.uk

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The Long Tail (Audio Download): Amazon.co.uk: Christopher ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

Read more


Website: https://www.amazon.co.uk

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The Longer Long Tail: How Endless Choice is Creating ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

Read more


Website: https://www.amazon.co.uk

Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail chris anderson google books / chris anderson long tail book / long tail why the future of business is selling less of more / chris anderson the long tail review

HubSpot Keyword Tool Provides SEO Opportunity

HubSpot Keyword Tool Provides SEO Opportunity

Posted by Kathryn Cartini on Jan 24, 2016 2:59:39 PM

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Grow Your Business with Search Engine Optimization & Keywords Using HubSpot Software

Peacock Media has just entered the Upstate New York market, servicing personal brands and high-growth, high-tech startups in Syracuse , Rochester, Buffalo, Ithaca and Utica, NY. Using HubSpot's...

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Website: http://www.peacockmedia.com

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