Selected articles for topic: long tail marketing meaning
→ 55 articles
Check also 2 Videos for this topic
READ BOOK "The Long Tail by Chris Anderson" thepiratebay ...
the long tail by chris andersen tattoos the long tail by chris anderson baseball Review: The Long Tail by Chris Anderson | Books | The Guardian the long tail by chris anderson girlfriend Wired 12.10: The Long Tail The Long Tail by Chris
Random Thoughts and Chris Anderson then the editor of Wired explores the four key stages of ...
Long Tail Marketing Definition | How to Take Advantage of ...
Over the last few years there has been a lot of talk about how online businesses provide access to 'the long tail' for consumers, made popular by Chris Andersen's book: The Long Tail, Why the Future of Business is Selling Less of More.
In this post, I'll talk about a common long tail marketing definition, and help outline how the 'long-tail' structure of the internet can help you as an internet...
[45% OFF] Long Tail Pro Discount Code $295/Year 2017
[45% OFF] Long Tail Pro Discount Code $295/Year 2017
Posted by Suresh Kumar
» January 5, 2017
Long Tail Platinum Annual Pro Discount Code: $295/Year
Are you looking for Long Tail Pro discount? If yes then you are at right place. You will get Long tail pro account in $295 only and Long tail starter annual plan in $216 only.
The normal price of Long tail platinum annual after discount for a...
Date: 2017-04-02 12:45:23
What Is the Long Tail and How Does It Apply to Google?
Basically, the Long Tail is a way to describe niche marketing and the way it works on the Internet. Traditionally records, books, movies, and other items were geared towards creating "hits." Stores could only afford to carry the most popular items because they needed enough people in an area to buy their goods in order to recoup the overhead expenses involved in retail.
The Internet changes...
The Long Tail and What It Means for Content Marketing
If you are interested in the concept of the Long Tail or digital retail sales then I would recommend reading it. If you are interested in content marketing like us then you should just read my synopsis below on how The Long Tail relates to content marketing.
The Long Tail as a concept means this: It turns out that the people have interests in an almost infinitely broad spectrum of things and...
SEO 101: Defining the long tail - Portent
Just what is the long tail, in SEO?
I do lots of writing about SEO and keywords, and I throw all kinds of terms around. But sometimes I suddenly realize I don't define them. I'm building a glossary for The Fat Free Guide - one of the first terms I'm working on is the long tail.
Here's my shot at the short version:
The Long Tail
Specific, niche search phrases, usually more than 2 words in length,...
Long Tail Keyword: Tools & Research | Study.com
Long tail keywords may be difficult to create, but there are tools to help you. In this lesson, we will discuss the different research tools to help generate long tail keywords, and how to use them.
What is a Long Tail Keyword
Do you have trouble getting customers to find your website in search engines? Not seeing the sales you wanted to? You might try using long-tail keywords to help. A long...
The Long Tail, reviewed. - Slate Magazine
The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter?
The graph below is the Long Tail in a nutshell.
This image accurately describes the demand for cultural products. In most entertainment...
Date: 2017-04-03 08:22:31
What Are Long Tail Keywords? | ThriveHive
What Are Long Tail Keywords?
Posted on Thursday, October 29th, 2015 at 4:39 pm.
If you know a little bit about SEO, you've probably heard about short and long tail keywords. For many business owners, the concept of long tail keywords is off-putting or confusing. But long tail keywords can help your business get found in search engines. This post will explain the definition of long tail...
Long Tail Marketing | What is Long Tail Marketing?
How can a marketing school help you in this field?
However, some stores carry such a variety of inventory that their less popular items, in total, actually make up the bulk of sales. If they were to plot the number of sales of each individual product, they would see a distribution curve with a dominant "head" in the front, followed by a "long tail" of other products.
What is long tail...
SEO: Measuring Performance of the Long Tail | Practical ...
The long tail should drive most of the�natural search performance for ecommerce companies. But whether it actually does is�another matter. Don't assume that the long tail is working for you --�make sure that it is, or fix it.
This is the third installment in�my�three-part series on addressing the long tail for search engine optimization. In the first installment, " SEO: How to Maximize...
The long tail theory - JulienRio.com
The long tail theory
The long tail theory is a very concrete marketing concept that might have huge repercussion on your business once you understand it.
I am no fan of long obscures incomprehensible marketing theories. I am a firm believer of the new marketing era. For decades, marketers have tried to keep you away from their business by using complicated terms and vocabulary.
I believe in...
The Ultimate Guide for Mastering Long Tail Search
When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search...
* Long Tail (Marketing & Web) - Definition,meaning ...
Long Tail Keywords
Keywords target ed at highly-specific search queries containing three or more words. 'Leather jacket' is a popular keyword , whereas 'men's leather jacket size small' is a long tail keyword .
What are Long Tail Keywords ?
Keywords with low search volume, but that indicate very specific user intent.
The long tail of search refers to the vast number of lower traffic...
Date: 2017-03-23 00:00:00
6 Ways to Leverage the Long Tail in Your Marketing
The Long Tail is like the Force (Yes, as in Star Wars). It permeates everything you do online and binds all facets of your internet marketing. Well, perhaps that is a bit farfetched, but it is a very important concept and relevant for anyone trying to create an online presence for themselves or their business.
For those who came in late, the term "long tail" was coined by Chris Anderson to...
Long Tail Marketing for Small Business
Why It Is Important for Small Businesses
An Interview With Chris Anderson
"The long tail" is a phrase coined by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail , is an "impact book".
If you understand The Long Tail, you understand the future of small business, how you fit in, and how to capitalize upon it.
So it's really important to understand it. If you skip...
SEO: What Is the Long Tail? | Practical Ecommerce
Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use.
The phrase itself is actually both a concept and the title of the best-selling book from 2008 entitled The Long Tail: Why the Future of Business Is Selling Less of More, by Chris Anderson, the then editor of Wired magazine. The premise of the book states that products...
All About Long-Tail Search Phrases - Affiliate Marketer ...
A long-tail search phrase is a multi-word search query entered into a web browser. Many search queries, made by average search engine users, will be long-tailed when searching for something specific.
Needle in a haystack
The internet is the biggest marketplace in the world, so phrasing a search query requires some thought. For example, someone looking to buy a new car could just search on the...
Is it Time to Chuck the Long Tail Theory? | Small Business ...
Email this Article Print This Article
In his ground-breaking work, The Long Tail , Chris Anderson says that there's money to be made in the long tail of niche offerings. It's called the "long tail" because if you look at demand on a chart, there is high demand for a small number of hits or blockbusters, but the demand for niche offerings tails off in a long flat curve -- hence the term "long...
The Long-Tail Trading Strategy - Forex4you Blog
The following trading strategy makes use of a specific reversal bar, the Long-Tailed Hammer, which tends to give high probability signals of reversal's of the trend. When correctly identified and used in conjunction with a measure of volatility, such as the Bollinger Band , the long-tail candle can be a useful starting point from which to initiate a trade, with a high probability success rate on...
The Hidden Value of Long Tail SEO - HitTail Blog
The Keyword Tool for the Long Tail
The Hidden Value of Long Tail SEO
Keyword Research o Apr 21, 2016
Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head"...
Related topics : long tail keywords vs short tail keywords / low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / how to use long tail keywords in adwords
New Music Strategies: Is the Long Tail good for musicians?
by Dubber | Aug 14, 2008 | Promotion , Retail | 11 comments
You are, of course, familiar with the Long Tail principle - Chris Anderson's now famous idea that attempts to explain what happens to hits and niche products when things like the scarcity of retail shelf space go out the window thanks to the internet.
There was an extremely good and important article , which was then developed into a...
Short Tail Or Long Tail Keywords? — A Side-by-Side Comparison
Short tail keywords are 3 words or less. Examples include: "athletic apparel," "DVD player," or "engagement ring." Short tail keywords are also known as "head" terms. They may be the first thing you think of when you are deciding where to go to eat ("Chinese food," "pizza delivery"), what to do ("dance clubs," "roller coaster park"), or where to worship ("synagogue," "Catholic church").
Related topics : low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / how to use long tail keywords in adwords / long tail keywords meaning
How To Setup Long-Tail Google AdWords Campaigns To ...
How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations
Home / PPC /How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations
How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations
Photo by dan taylor
Chances are, by now you've heard about the benefits of long-tail keywords ....
long tail keywords - Vertical Response Blog
Published on July 12th, 2013 | by Barney Garcia
What Should You Know About Keywords - The Long and Short of It
As a small biz you've probably dabbled a bit in trying to get your business found on search engines. Under
the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there's a common strategy that involves...
Date: 2017-04-03 06:06:00
Related topics : low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / how to use long tail keywords in adwords / long tail short tail keywords
How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. "Long-tail keywords" are typically defined as search queries that contain 3 or more keywords. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers.
Although individual long-tail keywords don't have a huge impact...
Related topics : low competition long tail keywords / how to identify long tail keywords / long tail keywords or short tail keywords / how to use long tail keywords in adwords / long tail keywords meaning
Keyword Researcher: Long-Tail Keywords Generator & SEO ...
Long Tail Marketing Strategy
What is "The Long Tail?"
So what is this "Long Tail" concept you keep hearing about? Well, the term "Long Tail" was coined by Wired Magazine editor-in-chief Chris Anderson and described in his famous 2004 article
of the same name. In this piece, Anderson described how emerging business models would come to appreciate the importance of "micro niches"--sub-markets of...
How to Generate 20,000 Monthly Visitors Through Long-Tail ...
You'll usually find both informational and commercial intent keywords in your research. With consistency, you can improve your search ranking by targeting the keywords with useful and detailed content. Here's an example:
2. Long-tail Keywords Case Studies
So many bloggers and website owners are now taking full advantage of long-tail key phrases as their foremost keyword tool,...
Related topics : low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / long tail searches definition / long tail keywords meaning
Revisiting the Long Tail Theory as Applied to Ebooks
The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.
By Marcello Vena, AllBrain
In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...
The Long Tail Of Search - Search Engine Land | Must Read ...
The Long Tail Of Search
Alan Rimm-Kaufman on September 18, 2007 at 8:43 am
What is the "long tail" of paid search, and why does it matter?
Chris Anderson coined the long tail concept in a 2004 Wired magazine article . Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix ) should have lower inventory carrying costs than traditional...
Three good reasons to target long tail keywords! - Wordtracker
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be...
Related topics : find long tail keywords using google keyword tool / keyword researcher a long tail keywords generator tool / free long tail keyword search tool / long tail keyword search tool / free long tail keyword research tool
The Short and Long-Tail of Search Engine Optimization
You have most likely heard of the term "keyword optimization." If you haven't, the gist of the concept is to optimize the content of a webpage to maximize the probability of a user finding your site on Google, Yahoo!, or some other search engine. Seems straightforward enough, right? Keyword optimization, nevertheless, becomes difficult when choosing which keyword(s) to optimize for. A common...
What's new in Long Tail Pro Cloud? | Long Tail Pro Help Center
WHAT WE LEFT OUT OF LTP CLOUD, AND WHY (desktop-only features)
Global Search Volume
In Long Tail Pro Cloud, we haven't kept the option to retrieve Global search volume as it was in Long Tail Pro Desktop. This is because we have switched to relying on external data providers for keyword volume, and after extensive testing, we decided that the global search volumes in these external sources were...
business book summary: The Long Tail
Pages : 226
The Big Idea
It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.
Yet at the rate things are going, hits are beginning to rule...
Date: 2014-10-03 05:04:57
Long Tail Strategy - hittail.com
The scuttlebutt on the Internet is increasingly about long tail SEO strategy . Chris Anderson helped us identify the fact that "everything else" collectively is as big as the main event. You see that manifesting as things like CSI being the most watched show on television. Now, I know what CSI is, but it by no means is the phenomenon of Seinfeld of a decade ago, or even I Love Lucy of a...
How To Increase Blog Traffic: 5 Easy Steps to Stardom ...
If you want to increase blog traffic, the best thing you can do is quite simply create better content. You've probably heard this before - the term "content is king" is thrown around more than a funnel at a frat party. But creating "better content" isn't just about quality. It also means being more strategic with your content marketing efforts.
The most successful content is the kind that meets a...
Date: 2017-04-03 08:18:45
Related topics : seo long tail keyword phrases / find long tail keywords using google keyword tool / how to find low competition long tail keywords using free tools / long tail keyword phrase / how to find low competition long tail keywords
Chasing the long tail with keyword research (SEM 101 ...
When a key opens a lock, it typically provides the key's holder with a clear path to where he or she wants to go. Keywords and key phrases do the same for a website. They help direct searchers to content they wish to see on the Internet. But there is a key difference: whereas a lock key will typically match up with only one lock, keywords can lead a searcher down multiple paths to many matching,...
How to Use Market Samurai for Keyword Research
Using Market Samurai for Keyword Research
I don't use Market Samurai much anymore. If I do keyword research, I use Long Tail Pro now.
Most people never take the time to do enough research before creating their websites. So they often target keywords that are either too competitive or not searched for enough.
This can be a huge mistake and often ends in failure when it comes to ranking in Google...
Related topics : keyword researcher a long tail keywords generator tool / long tail pro keyword research software / long tail keyword research free / long tail pro keyword research / long tail pro keyword research tool
Long Tail Pro Review: Ultimate Guide to Keyword Research
In my last post , I went over how I use the AmaSuite 4 software to identify profitable product-categories and product-types to promote on our niche sites.
To quickly recap: we were searching for types of products to promote in the exercise equipment niche (based on our research of the Empire Flippers Marketplace ), and we ended up settling on the elliptical machine niche.
Why did we...
Long Tail Keywords: Examples & Real Case Studies
pdf comparison tool
compare 2 pdf files online
Next, I used these ideas as seed keywords in Keyword Planner to find as many phrase variations as possible. Update: due to the recent Google updates , Keyword Planner is nowhere useful anymore for getting keywords' search volume estimates. Here at HitTail, we've just released a new feature that gives more accurate results when searching for long tail...
Related topics : long tail keyword search terms / long tail keyword search / how to find low competition long tail keywords / how to find long tail keywords for niche marketing / how to use long tail keywords in adwords
Rethinking Long Tail Keywords: how to get TONS of traffic ...
Because Google is smart enough to group individual long tail keywords into topics and subtopics.
The evidence clearly shows that ranking for multiple long tails is now a bi-product of creating super high quality content with in-depth coverage of a topic.
You no longer have to worry about including every long tail you want to rank for on-page. Those days are (thankfully) gone.
And the cool...
Date: 2017-04-03 05:44:31
The Long Tail - Implications for Hotel Sales and Marketing ...
� 2008 Hospitality Upgrade. No reproduction without written permission.
Most everyone has heard the phrase the long tail by now but many are unclear as to what exactly this means and how does it affect my hotel.
The term was coined in 2004 by Chris Anderson, the editor and chief of Wired Magazine. His book, "The Long Tail - How Endless Choice Is Creating Unlimited Demand," postulates...
Related topics : chris anderson the long tail how endless choice is creating unlimited demand / long tail how endless choice is creating unlimited demand / wired magazine chris anderson long tail / chris anderson long tail book / long tail tourism new geographies for marketing niche tourism products
Should You Invest in the Long Tail? - Article - Harvard ...
Article | Harvard Business Review | July - August 2008
Should You Invest in the Long Tail?
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...
Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail why the future of business is selling less of more (2006) / long tail why the future of business is selling less of more / chris anderson wired long tail article / wired magazine chris anderson long tail
Software Robots: The Long Tail of Automation | WIRED
In 2004, Chris Anderson's now famous Wired article introduced the World to the Long Tail of niche marketing . This is a frequency distribution -- a graph, that can be used to understand a retailing strategy for selling a large number of unique items in individually small volumes.
He showed how the internet, and the likes of Amazon, could support a near "infinite" shelf strategy, offering niche...
CiteULike: Should You Invest in the Long Tail?
(Save current location: 220.127.116.11)
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....
Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail why the future of business is selling less of more (2006) / wired magazine chris anderson long tail / long tail why the future of business is selling less of more / long tail marketing chris anderson
WordStream's Free Keyword Tool | WordStream
Learn More about The FREE Keyword Tool
Want to know more about The Free Keyword Tool, like where it gets its data , what "relative volume" means , or how it compares to other free keyword tools ? Then, keep reading or you can use the links to the right to jump down to a particular topic of interest.
What People are Saying about The FREE Keyword Tool
Here's what some of the biggest names in search...
Date: 2017-04-03 05:48:14
Related topics : long tail keywords free software / longtail keyword tool google / keyword researcher a long tail keywords generator tool / google long tail keyword generator / long tail keyword search terms
Nike Direct Marketing: Taking Digital and Social Seriously
Nike source image deviantart.net/d05c/f/2007/172/b/f/nike_style_by_dj_hayabusa.jpg
Nike a powerhouse in Digital Big Data and Social Media Marketing
Nike is one of the global marketing powerhouses that has been moving to take digital and social media marketing very seriously. Having established Digital Sport, a new division the sports giant launched in 2010 the global sports company, aiming to...
Date: 2017-04-03 07:12:46
Blog SEO: How to Search Engine Optimize Your Blog Content
How to Search Engine Optimize Your Blog Content
1) Focus on 1-2 long-tail keywords.
Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Turns out that'll actually hurt your SEO because search engines will think you're keyword stuffing (i.e., including your keywords as much as possible with the sole purpose of gaining ranking in organic...
Tail Risk Definition | Investopedia
Tail risk is a form of portfolio risk that arises when the possibility that an investment will move more than three standard deviations from the mean is greater than what is shown by a normal distribution . Tail risks include events that have a small probability of occurring and occur at the ends of a normal distribution curve.
BREAKING DOWN 'Tail Risk'
Traditional portfolio strategies typically...
Date: 2017-04-03 08:16:41
Keyword Research: The Ultimate Guide - ViperChill
Utilising the power of the keyphrases that people use online has enabled me to make a full-time income since February 2009. I've spent the last two and a half years of my life doing nothing but using my own tactics, coupled with powerful resources, to analyse industries in order to get more website traffic. And, in-turn, make more money. This is known by many as Keyword...
Related topics : find long tail keywords using google keyword tool / free long tail keyword research tool / keyword researcher a long tail keywords generator tool / long tail keyword search terms / free long tail keyword search tool