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Industry Perspectives: Chasing the Long Tail of ...


Over the past 5 years, we have heard a lot about "the long tail" as it applies to successful internet businesses from retailers such as Amazon to online video rental companies such as Netflix.

The basic concept of the long tail is that as the cost of storage and distribution go down, less-popular items can prove to be more profitable than popular ones, which typically make money when...

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Date: 2017-04-03 08:50:02

Related topics : long tail video content / long tail theory netflix / long tail business theory / long tail web content / long tail theory examples

LongTail Video Changes Name; Company Is Now JW Player ...

LongTail Video is no more, at least by that name. The company best known for creating the JW Player is now named JW Player . Sure, it sounds a little awkward being named after a product, but the industry will get used to it.

JW Player (the product, not the company) streams video on two million sites, notes JW Player (the company, not the product).

Now renamed and rebranded, the company will focus on three areas for future...

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Date: 2017-04-03 06:41:45

Related topics : longtail jw player / longtail html5 video player / longtail video player / longtail video ads / longtail html5 video