Long Tail Definition | Investopedia

What is the 'Long Tail'

The long tail, in business, is a phrase coined by Chris Anderson in 2004. Anderson argued that products in low demand or with low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters but only if the store or distribution channel is large enough.

BREAKING DOWN 'Long Tail'

Chris Anderson is a...

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Date: 2017-04-03 05:57:54
Website: http://www.investopedia.com

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READ BOOK "The Long Tail by Chris Anderson" thepiratebay ...

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Anderson

Random Thoughts and Chris Anderson then the editor of Wired explores the four key stages of ...

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Research Papers on The Long Tail - Paper Masters

Research Papers on The Long Tail

The Long Tail research papers discuss the statistical concept in which some distributions of numbers have a significant number of occurrences far from the central part of the distribution.

Research Papers on The Long Tail can be about the concept or about the book written by Chris Anderson. Business and MBA students can get help with research papers from Paper...

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Date: 2016-10-07 21:06:34
Website: https://www.papermasters.com

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The Long Tail and What It Means for Content Marketing

If you are interested in the concept of the Long Tail or digital retail sales then I would recommend reading it. If you are interested in content marketing like us then you should just read my synopsis below on how The Long Tail relates to content marketing.

The Long Tail as a concept means this: It turns out that the people have interests in an almost infinitely broad spectrum of things and...

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Website: http://www.business2community.com

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Long Tail - Internet Marketing Concept

http://www.jevince.com | This video shows the Long Tail concept postulated by Chris Anderson whereby it allows new rock bands or small/new business startups to dominate their niche, and is a famous concept in the ranks of Blue Ocean...

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Website: http://www.youtube.com

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What Are Long Tail Keywords? | ThriveHive

What Are Long Tail Keywords?

Posted on Thursday, October 29th, 2015 at 4:39 pm.

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If you know a little bit about SEO, you've probably heard about short and long tail keywords. For many business owners, the concept of long tail keywords is off-putting or confusing. But long tail keywords can help your business get found in search engines. This post will explain the definition of long tail...

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Website: https://thrivehive.com

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The long tail theory - JulienRio.com

The long tail theory

The long tail theory is a very concrete marketing concept that might have huge repercussion on your business once you understand it.

I am no fan of long obscures incomprehensible marketing theories. I am a firm believer of the new marketing era. For decades, marketers have tried to keep you away from their business by using complicated terms and vocabulary.

I believe in...

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Website: http://www.julienrio.com

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SEO: Measuring Performance of the Long Tail | Practical ...

The long tail should drive most of the�natural search performance for ecommerce companies. But whether it actually does is�another matter. Don't assume that the long tail is working for you --�make sure that it is, or fix it.

This is the third installment in�my�three-part series on addressing the long tail for search engine optimization. In the first installment, " SEO: How to Maximize...

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Website: http://www.practicalecommerce.com

Related topics : long tail search engine optimization / seo long tail keyword phrases / long tail search engine / long tail search phrases / long tail keyword search tool

Long Tail Pro vs. Market Samurai – Keyword Research ...

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Long Tail Pro vs. Market Samurai - Keyword Research Software Comparison Video

We're often asked about what the differences are between the Long Tail Pro and Market Samurai keyword tools. Certainly there are some similarities in the functionality, but there are also quite a few key differences. Here is a breakdown of Long Tail Pro vs. Market Samurai:

Keyword Tool Basics

The fundamental...

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Website: longtailpro.com

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SEO: What Is the Long Tail? | Practical Ecommerce

Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use.

The phrase itself is actually both a concept and the title of the best-selling book from 2008 entitled The Long Tail: Why the Future of Business Is Selling Less of More, by Chris Anderson, the then editor of Wired magazine. The premise of the book states that products...

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Website: http://www.practicalecommerce.com

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6 Ways to Leverage the Long Tail in Your Marketing

The Long Tail is like the Force (Yes, as in Star Wars). It permeates everything you do online and binds all facets of your internet marketing. Well, perhaps that is a bit farfetched, but it is a very important concept and relevant for anyone trying to create an online presence for themselves or their business.

For those who came in late, the term "long tail" was coined by Chris Anderson to...

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Website: https://blog.hubspot.com

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Long Tail Of Search - The Theory - PRWeb

Long Tail Of Search - The Theory

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Latitude, the Leader in Search, has published a new white paper that explores the mathematical theory behind the Long Tail phenomenon, as applied to search. Written by Latitude's Director of Search, Jon Myers, it uses mathematical examples to examine the viability of the Long Tail concept, as well as the effect deeper buying in searches can have on...

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Date: 2015-07-23 23:20:42
Website: http://www.prweb.com

Related topics : long tail search engine / long tail search results / long tail search volume / long tail search / long tail marketing theory

The Long Tail | What's new, new media? | Fandom ... - Wikia

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The long tail (yellow)

The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph.

In these distributions a high-frequency or high-amplitude population is...

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Date: 2015-08-02 05:38:46
Website: http://newmedia.wikia.com

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Long Tail Marketing for Small Business

Why It Is Important for Small Businesses

An Interview With Chris Anderson

"The long tail" is a phrase coined by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail , is an "impact book".

If you understand The Long Tail, you understand the future of small business, how you fit in, and how to capitalize upon it.

So it's really important to understand it. If you skip...

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Website: http://longtail.sitesell.com

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PPT – The Long Tail PowerPoint presentation | free to ...

The Long Tail - PowerPoint PPT Presentation

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PPT - The Long Tail PowerPoint presentation | free to download - id: 3ce4e-ZDExN

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Website: http://www.powershow.com

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Keyword Strategies - The Long Tail - Search engine

An important marketing concept known as "The Long Tail" is used to describe the hundreds to thousands of keywords and key phrases that a website is found for, yet rarely noticed or exploited by owners of the website.

The principle of the Long Tail is the opposite of focusing on the top 10-20 keywords for marketing your website. The "top keyword" concept is reinforced by agencies that contract to...

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Website: http://www.searchengineguide.com

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Keyword Researcher: Long-Tail Keywords Generator & SEO ...

Long Tail Marketing Strategy

What is "The Long Tail?"

So what is this "Long Tail" concept you keep hearing about? Well, the term "Long Tail" was coined by Wired Magazine editor-in-chief Chris Anderson and described in his famous 2004 article

of the same name. In this piece, Anderson described how emerging business models would come to appreciate the importance of "micro niches"--sub-markets of...

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Website: https://clevergizmos.com

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New Music Strategies: Is the Long Tail good for musicians?

by Dubber | Aug 14, 2008 | Promotion , Retail | 11 comments

You are, of course, familiar with the Long Tail principle - Chris Anderson's now famous idea that attempts to explain what happens to hits and niche products when things like the scarcity of retail shelf space go out the window thanks to the internet.

There was an extremely good and important article , which was then developed into a...

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Website: http://newmusicstrategies.com

Related topics : long tail marketing chris anderson / long tail marketing strategy ??? / long tail marketing strategy / long tail principle / long tail strategy business

How to Find Long Tail Keywords Using Google Keyword Tool ...

How to Find Long Tail Keywords Using Google Keyword Tool

April 14th, 2016 | by Philip Verghese 'Ariel' || 35 Comments |

How to Find Long Tail Keywords Using Google Keyword Tool

#longtailkeywords

 

Keywords are very vital in Search Engine Optimization (SEO).  There are lot of confusion prevails in selecting or searching keywords, especially when it comes to the length of it, which is more...

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Website: http://www.pvariel.com

Related topics : long tail keywords or short tail keywords / long tail short tail keywords / long tail seo keywords / google long tail keyword generator / long tail keyword search terms

The Long Tail and Social Media | Online Social Networking

The long tail has recently become a major buzzword both in business and online.

The long tail concept is rather abstract, so it can help to look at concrete examples. Let's look at examples from my blogging experience.

The Long Tail of the Search

I started publishing Online Social Networking in November 2007, and I installed Google Analytics to monitor, analyze and track traffic to my website.

My...

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Website: http://online-social-networking.com

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The Long Tail Of Search - Search Engine Land | Must Read ...

The Long Tail Of Search

Alan Rimm-Kaufman on September 18, 2007 at 8:43 am

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What is the "long tail" of paid search, and why does it matter?

Chris Anderson coined the long tail concept in a 2004 Wired magazine article . Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix ) should have lower inventory carrying costs than traditional...

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Website: http://searchengineland.com

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Longtail Marketing Agency | SEO, PPC, & Web Design

Fix tracking issues & measure what's important

Why Is The Long Tail Important?

Drive traffic that is more relevant, more engaged, & makes more purchases.

Whereas traditional marketing appeals to the masses, "long tail" marketing is tailored to address the needs of niches. In a nutshell, the more...

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Date: 2017-04-03 07:33:36
Website: http://longtail-marketing.com

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Beaver Dam Mud Runners - Memphis, Tennessee

Why A CLP/Honda Long Tail Mud Motor - Reliability, simplicity, efficiency and lower cost

Honda's hardly ever break but any lawn mower mechanic can work on a horizontal Honda Motor. Everything attached to the Honda is fairly simply made and parts are easy to replace and very inexpensive. Parts are a fraction of the cost of other mud motors. For example, our props start at $10 a piece.

Thailand...

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The "Long Tail" of e-commerce standards – Technology ...

The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.

Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...

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Website: http://www.supplychainquarterly.com

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business book summary: The Long Tail

Pages : 226

The Big Idea

It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.

Yet at the rate things are going, hits are beginning to rule...

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Date: 2014-10-03 05:04:57
Website: http://business-book-summary.blogspot.com

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Why Chris Anderson's "Long Tail" theory might be all wrong.

Why Chris Anderson's theory of the digital world might be all wrong.

 

Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...

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Date: 2017-04-03 08:22:42
Website: http://www.slate.com

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Long Tail - The new way of lookin @ things | Marketing ...

This is a brief about Chris Anderson's Long tail with some practical experience attached to it.. not really self explanatory but with some help u...

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Website: https://www.scribd.com

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The Long Tail of Social Media - The Social Media Monthly

The Long Tail of Social Media

The Long Tail of Social Media

March 19, 2014

The Long Tail of Social Media

By Brenda Christensen

You may have heard of the term "long tail" view. This is a popular topic of conversation in business these days, especially for those of us who are in social media. Taking the "long tail" view when you're starting a social media campaign is just the beginning to growing...

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Website: http://thesocialmediamonthly.com

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The Long Tail of E-Commerce | Business | TechNewsWorld

In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.

The marketplace has become so segmented by niche consumers that best sellers only...

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Website: http://www.technewsworld.com

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The Long Tail of E-Commerce | News | E-Commerce Times

In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.

The marketplace has become so segmented by niche consumers that best sellers only...

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Website: http://www.ecommercetimes.com

Related topics : long tail online retail / long tail marketing online / long tail web commerce / long tail online stores / the long tail how technology is turning mass markets into millions of niches

The Long Tail - Implications for Hotel Sales and Marketing ...

� 2008 Hospitality Upgrade. No reproduction without written permission.

Most everyone has heard the phrase the long tail by now but many are unclear as to what exactly this means and how does it affect my hotel.  

The term was coined in 2004 by Chris Anderson, the editor and chief of Wired Magazine.  His book, "The Long Tail - How Endless Choice Is Creating Unlimited Demand,"  postulates...

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Website: http://www.hospitalityupgrade.com

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The Long Tail Why the Future of Business Is Selling Less ...

Contemporary food

Customer reviews

OK, this book gets down graded because it is an excellent example of snake oil Kool Aid Let me explain I m sure that some people love this book However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.First, consider the...

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Website: http://consoporte.com

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The Short and Long-Tail of Search Engine Optimization

You have most likely heard of the term "keyword optimization." If you haven't, the gist of the concept is to optimize the content of a webpage to maximize the probability of a user finding your site on Google, Yahoo!, or some other search engine. Seems straightforward enough, right? Keyword optimization, nevertheless, becomes difficult when choosing which keyword(s) to optimize for. A common...

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Website: https://nowmediagroup.tv

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Chasing the long tail with keyword research (SEM 101 ...

When a key opens a lock, it typically provides the key's holder with a clear path to where he or she wants to go. Keywords and key phrases do the same for a website. They help direct searchers to content they wish to see on the Internet. But there is a key difference: whereas a lock key will typically match up with only one lock, keywords can lead a searcher down multiple paths to many matching,...

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Website: http://blogs.bing.com

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Industry Perspectives: Chasing the Long Tail of ...

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Over the past 5 years, we have heard a lot about "the long tail" as it applies to successful internet businesses from retailers such as Amazon to online video rental companies such as Netflix.

The basic concept of the long tail is that as the cost of storage and distribution go down, less-popular items can prove to be more profitable than popular ones, which typically make money when...

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Date: 2017-04-03 08:50:02
Website: http://www.streamingmedia.com

Related topics : long tail video content / long tail theory netflix / long tail business theory / long tail web content / long tail theory examples

Long Tail Group | Services

    

Long Tail Group offers consulting services in the following areas:

Web Design. We use the leading open-source and zero-license-cost content management system to develop dynamic websites with online admin interface, forms, online store and more. We handle all stages of website development from initial concept to long-term hosting.

Drupal Consulting. Drupal is free and open source content management system that you can use to run your...

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Website: http://www.longtailgroup.com

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Tail Risk Definition | Investopedia

Tail risk is a form of portfolio risk that arises when the possibility that an investment will move more than three standard deviations from the mean is greater than what is shown by a normal distribution . Tail risks include events that have a small probability of occurring and occur at the ends of a normal distribution curve.

BREAKING DOWN 'Tail Risk'

Traditional portfolio strategies typically...

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Date: 2017-04-03 08:16:41
Website: http://www.investopedia.com

Related topics : long tail risk definition / short tail and long tail risks / long tail risk meaning / long tail short tail distribution / long tail risks

The Long Tail (book) - Wikipedia

Concept[ edit ]

The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...

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Date: 2017-03-29 01:18:44
Website: https://en.wikipedia.org

Related topics : anderson chris 2004 the long tail wired magazine october 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004 / chris anderson wired long tail article / wired magazine chris anderson long tail

The Long Tail (book) - Wikipedia

Concept[ edit ]

The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...

Read more

Date: 2017-03-29 01:18:44
Website: https://en.wikipedia.org

Related topics : anderson chris 2004 the long tail wired magazine october 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004 / chris anderson wired long tail article / wired magazine chris anderson long tail

Wired 12.10: The Long Tail

Hot Seat : Jeff Hawkins on intelligence

Sterling: Tomorrow's smart object is refreshingly dumb

Lessig: The Me Generation is burdening kids - and it's all our fault

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Hit-driven economics is a creation of an age without enough room to carry everything for everybody. Not enough shelf space for all the CDs, DVDs, and games produced. Not enough screens to show all the available movies. Not...

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Website: http://archive.wired.com

Related topics : wired long tail / long tail online stores / long tail media in the store / long tail online retail / long tail marketing digital