The Long Tail | Penguin Books Australia
Chris Anderson
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses...
Website:
https://penguin.com.au
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'The Long Tail: Why the Future of Business Is Selling Less ...
Continue reading the main story
More than an illustration of the benefits online booksellers and a movie tie-in can provide a book, the "Touching the Void" example demonstrates for Mr. Anderson how a new technology-fueled explosion of choice, guided by human and algorithm-driven filters, is upending the rules that have underpinned the entertainment industries for decades.
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nytimes.com
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Keyword Strategies - The Long Tail - Search engine
An important marketing concept known as "The Long Tail" is used to describe the hundreds to thousands of keywords and key phrases that a website is found for, yet rarely noticed or exploited by owners of the website.
The principle of the Long Tail is the opposite of focusing on the top 10-20 keywords for marketing your website. The "top keyword" concept is reinforced by agencies that contract to...
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Software Robots: The Long Tail of Automation | WIRED
In 2004, Chris Anderson's now famous Wired article introduced the World to the Long Tail of niche marketing . This is a frequency distribution -- a graph, that can be used to understand a retailing strategy for selling a large number of unique items in individually small volumes.
He showed how the internet, and the likes of Amazon, could support a near "infinite" shelf strategy, offering niche...
Website:
https://www.wired.com
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The Long Tail - Implications for Hotel Sales and Marketing ...
� 2008 Hospitality Upgrade. No reproduction without written permission.
Most everyone has heard the phrase the long tail by now but many are unclear as to what exactly this means and how does it affect my hotel.
The term was coined in 2004 by Chris Anderson, the editor and chief of Wired Magazine. His book, "The Long Tail - How Endless Choice Is Creating Unlimited Demand," postulates...
Website:
http://www.hospitalityupgrade.com
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The Long Tail and Short Head of Search
As of January, 2012, this site is no longer being updated, due to work and health issues
The Long Tail and Short Head of Search
Search Tools Report
The term "Long Tail" was popularized by Chris Anderson in his book and web site of the same name to describe the successful business model of Amazon and Netflix:
offering huge selections of books and DVDs, significantly more than brick-and-mortar...
Date: 2012-01-02 23:46:51
Website:
http://www.searchtools.com
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The Long Tail: Why the Future of Business Is Selling Less ...
By Robert Morris HALL OF FAMETOP 50 REVIEWER on Jan. 26 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More about this chapter...
Date: 2017-03-22 20:55:20
Website:
https://www.amazon.ca
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The Long Tail: Why the Future of Business is Selling Less ...
By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...
Date: 2017-03-22 20:55:38
Website:
https://www.amazon.com
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The Long Tail: Why the Future of Business is Selling Less ...
By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...
Date: 2017-03-22 20:55:38
Website:
https://www.amazon.com
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The Long Tail: How Endless Choice is Creating Unli | Trade Me
DIMENSIONS: 123mmX144mmX48mm 354grams
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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of bestsellers? In this groundbreaking audiobook, Chris Anderson shows that the future of business does not lie in...
Website:
http://www.trademe.co.nz
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The Long Tail by Chris Anderson on Audio Download, Audio CD
Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it. The record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable.
What happens when everything in the...
Website:
http://www.learnoutloud.com
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The Long Tail by Chris Anderson - AbeBooks
The Long Tail by Chris Anderson
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Item Description: New York Hyperion. Gebundene Ausgabe. Book Condition: Gebraucht. Gebraucht - Gut - What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone 'The Long Tail' is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting...
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https://www.abebooks.com
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SEO Keyword Research Tool: Google vs Traffic Travis vs ...
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Profitable-niche-long-tail keywords are hot. They have high buying potential if you know what to look for.
We're looking for: "keyword research". Let's inspect the results
Google Keyword Research Tool limits their keywords count at 100 so what they provide us is nothing more than 100 keywords (we cannot really go far with it)
Traffic Travis...
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What is the long tail? - analytics glossary - AT Internet
Glossary
Long tail
The term "long tail" refers to all of the products that form the basis of a catalogue (items, photographs) that are sold in small proportions, but where the sum of...
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Longtail Asset Management
Long Tail Asset Management was formed in 2010 to manage a concentrated investment portfolio. Our focus is to identify unique investment ideas, perform rigorous fundamental analysis around these ideas and ultimately invest capital based on this research.
We view the business as a partnership between the investment managers, our clients and our service providers. We aim to build a workplace...
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WordStream's Free Keyword Tool | WordStream
Learn More about The FREE Keyword Tool
Want to know more about The Free Keyword Tool, like where it gets its data , what "relative volume" means , or how it compares to other free keyword tools ? Then, keep reading or you can use the links to the right to jump down to a particular topic of interest.
What People are Saying about The FREE Keyword Tool
Here's what some of the biggest names in search...
Date: 2017-04-03 05:48:14
Website:
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Exam 1 - Decision Sciences 320 with Affonso at College of ...
The long tail is a phenomenon whereby firms can make money by:
a- reselling multiple versions of a single product under different brand names.
b- offering a near-limitless selection of products or services.
c- performing different tasks than rivals or the same tasks in a different way.
b- offering a near limitless selection of products or services
While the size of the tail in the long tail...
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Entomology (Study of Bugs): black flying bug with a long ...
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How to Find Low Competition Keywords | LongtailPro
Low Competition Keywords: Finding and Analyzing
Choosing the right keywords for your web marketing campaign is one of the things that will determine your business's success or failure. Having targeted, low competition keywords that draw in targeted traffic will play a key role in your success online. There is a lot to think about when it comes to keywords and becoming an expert is no easy task....
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Comparison of Google clickthrough rates by position [# ...
Clickthrough research data reveals the importance of 1st, 2nd or 3rd position in Google
You often hear company owners saying "I want to rank top" for their target keywords. Although this may be an unrealistic hope, they're right to say this since they realise that the proportion of clicks driven by top positions is much higher.
Research showing average clickthrough rates by position in the SERPs...
Date: 2017-04-03 07:25:40
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The Long Tail from SmarterComics - amazon.com
The Long Tail from SmarterComics
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The Long Tail: How Endless Choice is Creating Unlimited ...
By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...
Website:
https://www.amazon.com
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Inflation Threatens Long-Tail (Re)insurance ...
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Interest rates are low right now, so monetary inflation is not an issue in the short term for the (re)insurance market. Look into the future a bit, however, and you can see how monetary inflation could turn into a threat. In two to five years, the effects of such measures as "quantitative easing" (i.e., a government's pumping money into a financial system to attain near-term stability)...
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Long Tail Group | Services
Long Tail Group offers consulting services in the following areas:
Web Design. We use the leading open-source and zero-license-cost content management system to develop dynamic websites with online admin interface, forms, online store and more. We handle all stages of website development from initial concept to long-term hosting.
Drupal Consulting. Drupal is free and open source content management system that you can use to run your...
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10,000 Birds | South Africa’s endemic birds
11 Comments
My home country of South Africa can only be described as a birding paradise! Although in raw numbers (843 species recorded to date) it doesn't compete with tropical countries to the north or on other continents (especially South America), South Africa makes up for this in several ways:
o the highest number of endemics on the continent: 19 true endemics, 2 breeding endemics, 1 winter...
Website:
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The Long Tail Audiobook | Chris Anderson | Audible.com
View full details >
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In...
Website:
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Long Tail Media Group - Home
Long Tail Media Group develops compelling new media properties at the convergence of the three primary drivers of today's online media marketplace - professional entertainment, social media and user-generated content.
Our Products
By combining the prime attribute of a television show - professional entertainment that attracts a loyal audience - with the advantages of the Internet - scalability, immediacy, and interactivity, we can create an entertainment experience that responds to the...
Date: 2012-04-08 17:44:40
Website:
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Long Tail Business Models - slideshare.net
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the...
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Office of the Commissioner of Insurance - Guidance Notes
Guideline on Anti-Money Laundering and Counter-Terrorist Financing (GN3) (Issued in January 2012 and revised in July 2012 and March 2015)
Pursuant to section 7 of the Anti-Money Laundering and Counter-Terrorist Financing (Financial Institutions) Ordinance (Cap.615) and section 4A of the Insurance Companies Ordinance (Cap.41), the Insurance Authority ("IA") published in the Gazette the...
Date: 2017-02-27 03:05:20
Website:
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The Long Tail (book) - Wikipedia
Concept[ edit ]
The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...
Date: 2017-03-29 01:18:44
Website:
https://en.wikipedia.org
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The Long Tail (book) - Wikipedia
Concept[ edit ]
The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...
Date: 2017-03-29 01:18:44
Website:
https://en.wikipedia.org
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Chris Anderson - Leigh Bureau
What You Pay For -- The New York Times
Praise
"Chris Anderson's Free unpacks a paradox of the online marketplace -- people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."
-- Newsweek
"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways --...
Website:
http://www.leighbureau.com
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My Wife Quit Her Job Exclusive | LongtailPro
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Find Profitable Keywords
Score Keyword Competitiveness
Use our proprietary Keyword Competitiveness score to determine the difficulty of ranking different keywords in the top 10 Google results.
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Add your domain to a project to discover what level of keyword difficulty you should be targeting with each of your sites so you can focus your...
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Squashed Giant Ichneumon - What's That Bug?
large wasp-type bug with long 'tail'
November 17, 2009
This bug came in when we opened our back door one evening a few nights ago. Sorry, my husband squished it. The envelope it's sitting on is a business-sized (10 inch) envelope for size reference. It's very dark or black with a long jointed looking body, black wings and the really long tail that totally creeps me out. ðY[TM]'
Scaredy Cat
Squashed Giant Ichneumon
Dear Scaredy Cat,
This is a female Giant Ichneumon, Megarhyssa atrata, and she is perfectly...
Website:
https://www.whatsthatbug.com
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Change This - The Long Tail
Issue 10 | The Long Tail
By Chris Anderson Published Dec. 14, 2004 9:00 p.m.
Editor-in-Chief of Wired, CHRIS ANDERSON says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto to find out how unlimited shelf space and personalization can revolutionize your business.
Download
About Chris...
Website:
http://changethis.com
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The Long Tail: Why the Future of Business Is Selling Less ...
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on your first order to qualify.","restrictions":"New customers only. Min. order $35. Max. discount $30. Expires 7/1/2017. See details","restrictionsCopy":"New...
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Wired Struggles to Find Niche in Magazine World - The New ...
Privacy Policy
Mr. Anderson has directed three redesigns of Wired, to acclaim; it has won the National Magazine Award design category two years running, and uses graphic explanations and surprising layouts to enliven lines of text. "It's the magazine that's most like a Web site. It's not being designed, necessarily, for pure linearity of reading," said Steve Gatfield, the chief executive of the...
Website:
nytimes.com
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Long Tail by Anderson - AbeBooks
Destination, Rates & Speeds
Item Description: New York Hyperion. Gebundene Ausgabe. Book Condition: Gebraucht. Gebraucht - Gut - What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone 'The Long Tail' is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket...
Website:
https://www.abebooks.com
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Long Tail - Internet Marketing Concept
http://www.jevince.com | This video shows the Long Tail concept postulated by Chris Anderson whereby it allows new rock bands or small/new business startups to dominate their niche, and is a famous concept in the ranks of Blue Ocean...
Website:
http://www.youtube.com
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Chris Anderson (Author of The Long Tail)
Chris Anderson was named in April 2007 to the "Time 100," the newsmagazine's list of the 100 men and women whose power, talent or moral example is transforming the world. He is Editor-in-Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007. He is the author of the New York Times best-seller The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at www.thelongtail.com ....
Website:
goodreads.com
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long-tail risk exposure phenomenon have caused some ...
long-tail risk exposure phenomenon have caused some insurance companies to invest in shorter- term assets that have lower yields and thus generate lower premium earnings. In addition, increased coverage in areas with higher uncertainty of losses has occurred within the industry. 23. What does the expense ratio measure? Identify and explain the two major sources of expense risk to a...
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Comprised of 15 analysts, our Equity Research team is in constant contact with management of both public and private companies to keep our clients abreast of industry trends and new developments. Our boutique model of "all insurance, all the time" allows our dedicated five person sales team to respond to our client's needs quickly and provide timely access to senior...
Date: 2015-04-29 21:07:58
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Phuket Holiday Tips
Useful Things to Know When Visiting Phuket
Phuket is a relatively safe holiday destination but for those new to Thailand reasonable care should be taken to stay safe and avoid breaking laws or causing offence. The following are just a few tips that may help you have a trouble free trip.
Patong Transport
Getting Around the Town
People staying in Patong may find they need to use local transport to...
Date: 2017-04-02 09:40:29
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