The Long Tail of Online Video Distribution - eMarketer
The Long Tail of Online Video Distribution
TV spreads out on the Web.
February 29, 2008 | Advertising & Marketing | Video
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This looks like a big year for online video.
eMarketer predicts that over one-half of the US population will have watched video on the Web before the year is out.
By next year, more than 80% of all Internet users will be video viewers.
Online video is still new,...
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The Long Tail | Marketing Articles, Market Leader 2006
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Author: Chris Anderson, Author, The Long Tail
This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...
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Great Example of Long Tail Marketing
If you are familiar with the Long Tail by Chris Anderson , then I have an interesting example for you. This is the story�of how one Swedish guy is trying to use the long tail to his advantage and how the long tail can work for you.
Let me give you a very short definition of the long tail as I found it using Wikipedia :
products that are in low demand or have low sales volume can collectively...
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Long Tail University: The Best Keyword Research Course and ...
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Should You Invest in the Long Tail? - Article - Harvard ...
Article | Harvard Business Review | July - August 2008
Should You Invest in the Long Tail?
Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...
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The Long Tail - Implications for Hotel Sales and Marketing ...
� 2008 Hospitality Upgrade. No reproduction without written permission.
Most everyone has heard the phrase the long tail by now but many are unclear as to what exactly this means and how does it affect my hotel.
The term was coined in 2004 by Chris Anderson, the editor and chief of Wired Magazine. His book, "The Long Tail - How Endless Choice Is Creating Unlimited Demand," postulates...
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"Blockbusters": Why The Long Tail Is Dead And Go-Big ...
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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off
Ginny Marvin on October 23, 2013 at 3:42 pm
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Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new...
Date: 2017-04-03 06:12:57
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The Long Tail of E-Commerce | News | E-Commerce Times
In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.
The marketplace has become so segmented by niche consumers that best sellers only...
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The Long Tail of E-Commerce | Business | TechNewsWorld
In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.
The marketplace has become so segmented by niche consumers that best sellers only...
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Why You NEED to Raise Organic CTR’s (And How to Do It ...
Home : Blog : Why You NEED to Raise Organic CTR's (And How to Do It)
Why You NEED to Raise Organic CTR's (And How to Do It)
Last updated: Jan 9, 2017
SEO Marketing
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.
Why is there such a debate? Well, often people get hung up on details and...
Date: 2017-04-03 08:22:25
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What is the long tail? - analytics glossary - AT Internet
Glossary
Long tail
The term "long tail" refers to all of the products that form the basis of a catalogue (items, photographs) that are sold in small proportions, but where the sum of...
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CiteULike: Should You Invest in the Long Tail?
(Save current location: 130.185.154.33)
Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....
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Keyword Strategies - The Long Tail - Search engine
An important marketing concept known as "The Long Tail" is used to describe the hundreds to thousands of keywords and key phrases that a website is found for, yet rarely noticed or exploited by owners of the website.
The principle of the Long Tail is the opposite of focusing on the top 10-20 keywords for marketing your website. The "top keyword" concept is reinforced by agencies that contract to...
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Question: Should You Invest In The Long Tail? Answer: Not ...
Question: Should You Invest In The Long Tail? Answer: Not Really
by Lydia Loizides , Op-Ed Contributor, August 15, 2008
As many of you know, I have never been one to pay heed to the latest and greatest pop-business theories. So when I came across an article in the July/August Harvard Business Review, "Should You Invest in the Long...
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The Long Tail by Chris Anderson on Audio Download, Audio CD
Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it. The record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable.
What happens when everything in the...
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The Long Tail Why the Future of Business Is Selling Less ...
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Customer reviews
OK, this book gets down graded because it is an excellent example of snake oil Kool Aid Let me explain I m sure that some people love this book However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.First, consider the...
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The Long Tail - Wired Blogs
January 04, 2007
Year-end music stats
Nielsen has just released its statistics on the music industry in 2006 and there's lots to chew on, despite the fact that the data is all in units, not dollars, and there's some unfortunate apples-and-oranges mixing between albums and individual tracks. Nevertheless, some highlights:
Digital track sales: up 65%
Album sales: down 5%
The fastest growing music...
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Blog SEO: How to Search Engine Optimize Your Blog Content
How to Search Engine Optimize Your Blog Content
1) Focus on 1-2 long-tail keywords.
Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Turns out that'll actually hurt your SEO because search engines will think you're keyword stuffing (i.e., including your keywords as much as possible with the sole purpose of gaining ranking in organic...
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How to Find Low Competition Keywords | LongtailPro
Low Competition Keywords: Finding and Analyzing
Choosing the right keywords for your web marketing campaign is one of the things that will determine your business's success or failure. Having targeted, low competition keywords that draw in targeted traffic will play a key role in your success online. There is a lot to think about when it comes to keywords and becoming an expert is no easy task....
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The Long Tail from SmarterComics - amazon.com
The Long Tail from SmarterComics
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The Long Tail: Why the Future of Business is Selling Less ...
By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...
Date: 2017-03-22 20:55:38
Website:
https://www.amazon.com
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The Long Tail: Why the Future of Business is Selling Less ...
By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...
Date: 2017-03-22 20:55:38
Website:
https://www.amazon.com
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The Long Tail: How Endless Choice is Creating Unlimited ...
By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...
Website:
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The Long Tail: Why the Future of Business Is Selling Less ...
By Robert Morris HALL OF FAMETOP 50 REVIEWER on Jan. 26 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More about this chapter...
Date: 2017-03-22 20:55:20
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The Long Tail Audiobook | Chris Anderson | Audible.com
View full details >
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In...
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Chris Anderson (writer) - Wikipedia
Chris Anderson (born July 9, 1961) [2] is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail ; which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. [3] He is the...
Date: 2017-03-26 04:33:01
Website:
https://en.wikipedia.org
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The Long Tail: Why the Future of Business is Selling Less ...
Editorial Reviews
From Publishers Weekly
Wired editor Anderson declares the death of "common culture"--and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and...
Date: 2017-03-22 20:55:38
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Longtail Marketing Agency | SEO, PPC, & Web Design
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Why Is The Long Tail Important?
Drive traffic that is more relevant, more engaged, & makes more purchases.
Whereas traditional marketing appeals to the masses, "long tail" marketing is tailored to address the needs of niches. In a nutshell, the more...
Date: 2017-04-03 07:33:36
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Harvard's Anita Elberse: Forget the "Long Tail" - CBS News
The Takeaway: Chris Anderson's now famous "long tail" theory urges media bosses to forget hit-making and instead to take advantage of the near zero cost of digital distribution to try and make money from selling small numbers of many titles to niche consumers. Sounds solid, but Elberse looked at some real world numbers and ends up less than convinced.
At Rhapsody, the music download service, the...
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The Long Tail - Wired Blogs
eMusic data contradicts UK study
[From my inbox this morn, data contradicting the Will Page analysis ]
"eMUSIC SALES DATA SUPPORTS "LONG TAIL² CONCEPT
Approximately 75% of Tracks Sold In 2008
Catalogue Crosses Five Million
NEW YORK and LONDON, Jan. 15, 2009 eMusic, the world's largest retailer of
independent music and the first to sell DRM-free MP3s in Europe, today
announced that approximately...
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Using simple and long tail keyword searches - Lynda.com
Join Steve Harris for an in-depth discussion in this video Using simple and long tail keyword searches, part of SEO for Ecommerce.
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- Keyword research is probably the most important...aspect of your Ecommerce SEO strategy....After all, every search on Google begins with...just a few simple words typed into the search box....The sites that rank within the top 10 results below,...or let's be honest, the top...
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The Long Tail (book) - Wikipedia
Concept[ edit ]
The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...
Date: 2017-03-29 01:18:44
Website:
https://en.wikipedia.org
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The Long Tail (book) - Wikipedia
Concept[ edit ]
The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...
Date: 2017-03-29 01:18:44
Website:
https://en.wikipedia.org
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Wired 12.10: The Long Tail
Hot Seat : Jeff Hawkins on intelligence
Sterling: Tomorrow's smart object is refreshingly dumb
Lessig: The Me Generation is burdening kids - and it's all our fault
More »
Hit-driven economics is a creation of an age without enough room to carry everything for everybody. Not enough shelf space for all the CDs, DVDs, and games produced. Not enough screens to show all the available movies. Not...
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long-tail risk exposure phenomenon have caused some ...
long-tail risk exposure phenomenon have caused some insurance companies to invest in shorter- term assets that have lower yields and thus generate lower premium earnings. In addition, increased coverage in areas with higher uncertainty of losses has occurred within the industry. 23. What does the expense ratio measure? Identify and explain the two major sources of expense risk to a...
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The Long Tail
A team at Wharton did some Long Tail analysis on the Netflix ratings data the company released for its Netflix Prize. Although I don't agree with many of the conclusions in their paper (like some other academics, they got confused over definitions of "head" and "tail" and fell into the common trap of doing percentage analysis in an absolute numbers world), the data was interesting. They kindly...
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How To Write SEO-Friendly Content For Google in 2017 - Hobo
Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counter productive. It's is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid .
It is:
"the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in Google's search results".
Keyword stuffing text makes...
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