Summary: Should you invest in the long tail? - - Stuvia

Should you invest in the long tail?

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Website: https://www.stuvia.com

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Question: Should You Invest In The Long Tail? Answer: Not ...

Question: Should You Invest In The Long Tail? Answer: Not Really

by Lydia Loizides , Op-Ed Contributor, August 15, 2008

As many of you know, I have never been one to pay heed to the latest and greatest pop-business theories. So when I came across an article in the July/August Harvard Business Review, "Should You Invest in the Long...

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Website: http://www.mediapost.com

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Long Tailed Lizards - Lizard Care - Caring for Lizards

Long tailed lizards can reach a full length of about 10-12 inches with around 3/4 of that length consisting of the tail.

Long Tailed Lizards

Long tailed lizards have a prehensile tail, meaning they can wrap it around things to help them hang on. This is a trait that makes them very unique in the reptile world.

They are usually dark greenish-brown to brown on their back with a light (sometimes...

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Website: https://www.thespruce.com

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How to Identify Long-Tail Keywords for Your SEO Campaign

How to Identify Long-Tail Keywords for Your SEO Campaign

The Case for the Long-Tail

A lot has been written about the importance of long-tail keywords for SEO campaigns. As an SEO, I know it's hard to convince clients that pursuing long-tail keywords that result in less search volume is actually a better long-term strategy than pursuing more appealing core terms with high search volume.

But with a...

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Website: https://www.advancedwebranking.com

Related topics : how to identify long tail keywords / how to use long tail keywords in adwords / long tail keywords adwords / long tail keywords article / long tail search volume

All About Long-Tail Search Phrases - Affiliate Marketer ...

A long-tail search phrase is a multi-word search query entered into a web browser. Many search queries, made by average search engine users, will be long-tailed when searching for something specific.

Needle in a haystack

The internet is the biggest marketplace in the world, so phrasing a search query requires some thought. For example, someone looking to buy a new car could just search on the...

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Website: http://www.affiliatemarketertraining.com

Related topics : long tail search words / long tail search results / long tail search engine / long tail search queries / long tail search phrases

Long Tail Keyword Tool | Get Keyword Suggestions that Work

keyword search volume estimation tool

keywords density analysis tool

long tail keyword tool

Unless you offer an all-in-one keyword tool, which covers all the above features, you don't want to target the generic phrase - "keyword tool" - because you would have to outrank hundreds or even thousands of websites even though they are not your direct competitors. Instead, focus on...

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Website: https://www.hittail.com

Related topics : long tail keyword search terms / long tail keyword generator tool / long tail keyword suggestion tool / google long tail keyword tool / long tail keyword search tool

The Hidden Value of Long Tail SEO - HitTail Blog

The Keyword Tool for the Long Tail

The Hidden Value of Long Tail SEO

Keyword Research o Apr 21, 2016

Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head"...

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Website: https://www.hittail.com

Related topics : long tail keywords vs short tail keywords / low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / how to use long tail keywords in adwords

How To Setup Long-Tail Google AdWords Campaigns To ...

How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations

Home / PPC /How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations

How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations

Photo by dan taylor

Chances are, by now you've heard about the benefits of long-tail keywords ....

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Website: http://www.searchenginepeople.com

Related topics : how to use long tail keywords in adwords / long tail google adwords / google long tail keyword generator / long tail keywords google adwords / google long tail keywords

6 Ways to Leverage the Long Tail in Your Marketing

The Long Tail is like the Force (Yes, as in Star Wars). It permeates everything you do online and binds all facets of your internet marketing. Well, perhaps that is a bit farfetched, but it is a very important concept and relevant for anyone trying to create an online presence for themselves or their business.

For those who came in late, the term "long tail" was coined by Chris Anderson to...

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Website: https://blog.hubspot.com

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Should You Invest in the Long Tail? - Article - Harvard ...

Article | Harvard Business Review | July - August 2008

Should You Invest in the Long Tail?

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Abstract

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...

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Website: http://www.hbs.edu

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Long Tail Pro Review & Tutorial 2016 Edition

My Long Tail Pro Review & Tutorial 2016

What Is Long Tail Pro?

It is a powerful keyword research software created by Spencer Haws of Niche Pursuits , who is a well-respected figure in the niche website and online business building community.

I've been a happy user of this tool since 2012 and can vote for it with confidence. There are several things that I like about it:

Clean Interface and...

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Website: http://www.cloudliving.com

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Revisiting the Long Tail Theory as Applied to Ebooks

The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.

By Marcello Vena, AllBrain

In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...

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Website: https://publishingperspectives.com

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Three good reasons to target long tail keywords! - Wordtracker

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be...

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Website: https://www.wordtracker.com

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Short-tail and long-tail business for Chubb Ltd (ACE)

ACE » Topics » Short-tail and long-tail business

This excerpt taken from the ACE 10-K filed Feb 25, 2010.

Short-tail and long-tail business

 

Short-tail business

Short-tail business generally describes product lines for which losses are usually known and paid shortly after the loss actually occurs. This would include, for example, most property, personal accident, aviation hull, and automobile...

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Website: http://www.wikinvest.com

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The "Long Tail" of e-commerce standards – Technology ...

The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.

Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...

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Website: http://www.supplychainquarterly.com

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Long Tail University: The Best Keyword Research Course and ...

Inside of Long Tail University, I�walk you�through our�exact step-by-step process for picking winning keywords to target and turn them into massive amounts of STEADY, LONG-TERM traffic in the search engines.

Here is a breakdown of the curriculum:

Introduction

To Keyword Research

For anyone who is brand new to Search Engine Optimization, Spencer provides an introduction as to why keyword...

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Website: http://www.longtailuniversity.com

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CiteULike: Should You Invest in the Long Tail?

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Abstract

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....

Read more


Website: http://www.citeulike.org

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How and Why I Sold My Software Company, Long Tail Pro ...

Long Tail Pro is more valuable if it is not dependent on my reputation.  As a result, I am no longer involved in the day to day operations of the company.

What now?

As mentioned, I no longer have any major responsibilities at Long Tail Pro.  I do have some ongoing commitments related to blogging and mentioning Long Tail Pro on NichePursuits.com , but these are very minor in terms of time.

Right...

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Website: http://www.nichepursuits.com

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Should You Invest in the Long Tail? | University of Surrey ...

Your reading intentions are private to you and will not be shown to other users.

What are reading intentions?

Setting up reading intentions help you organise your course...

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Website: http://aspire.surrey.ac.uk

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Why You NEED to Raise Organic CTR’s (And How to Do It ...

Home : Blog : Why You NEED to Raise Organic CTR's (And How to Do It)

Why You NEED to Raise Organic CTR's (And How to Do It)

Last updated: Jan 9, 2017

SEO Marketing

Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.

Why is there such a debate? Well, often people get hung up on details and...

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Date: 2017-04-03 08:22:25
Website: wordstream.com

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Inflation Threatens Long-Tail (Re)insurance ...

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Interest rates are low right now, so monetary inflation is not an issue in the short term for the (re)insurance market. Look into the future a bit, however, and you can see how monetary inflation could turn into a threat. In two to five years, the effects of such measures as "quantitative easing" (i.e., a government's pumping money into a financial system to attain near-term stability)...

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Website: http://www.gccapitalideas.com

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Long Tail Keywords

The Keyword Tool for the Long Tail

Long Tail Keywords

Keyword Research o May 23, 2006

So, HitTail is finally undergoing a soft launch. My plan is to get a few thousand users on relatively low-volume sites. People who already have high volume sites will hardly need the extra boost that HitTail provides. Its people who are just establishing themselves that will benefit most. People launching new...

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Website: https://www.hittail.com

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Long Tail Propellers - Backwater Performance Systems

Long Tail Propellers

Propellers

The goal in propeller selection is to determine what propeller style and size will maximize performance for your boat, while allowing your engine to operate in the recommended RPM range (optimized power band). The correct propeller will prevent the engine from over-revving, yet allow it to reach the preferred RPM where maximum horsepower, load carrying capacity and...

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Website: http://www.backwaterperformancesystems.com

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Fat Tail Risk: What It Means and Why You Should Be Aware ...

Fat Tail Risk: What It Means and Why You Should Be Aware Of It

November 02, 2015, 11:20:08 AM EDT By Trevir Nath

Shutterstock photo

Following the 2008 Financial Crisis, conventional financial theories have been challenged for their inability to realistically explain risk. Traditional strategies of asset pricing often rely on a normal bell curve to make market assumptions, but in reality, the...

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Date: 2016-03-22 20:54:31
Website: http://www.nasdaq.com

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