Selected articles for topic: anita elberse should you invest in the long tail
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Question: Should You Invest In The Long Tail? Answer: Not ...
Question: Should You Invest In The Long Tail? Answer: Not Really
by Lydia Loizides , Op-Ed Contributor, August 15, 2008
As many of you know, I have never been one to pay heed to the latest and greatest pop-business theories. So when I came across an article in the July/August Harvard Business Review, "Should You Invest in the Long...
Revisiting the Long Tail Theory as Applied to Ebooks
The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.
By Marcello Vena, AllBrain
In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...