CiteULike: Should You Invest in the Long Tail?

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Abstract

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....

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The Long Tail: How Endless Choice is Creating Unlimited ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

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Date: 2017-03-22 20:55:20
Website: https://www.amazon.co.uk

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The Long Tail (Audio Download): Amazon.co.uk: Christopher ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

Read more


Website: https://www.amazon.co.uk

Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail chris anderson google books / the long tail why the future of business is selling less of more download / chris anderson long tail book / long tail why the future of business is selling less of more

The Longer Long Tail: How Endless Choice is Creating ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

Read more


Website: https://www.amazon.co.uk

Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail chris anderson google books / chris anderson long tail book / long tail why the future of business is selling less of more / chris anderson the long tail review

The Long Tail: Why the Future of Business is Selling Less ...

Editorial Reviews

From Publishers Weekly

Wired editor Anderson declares the death of "common culture"--and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and...

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Date: 2017-03-22 20:55:38
Website: https://www.amazon.com

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Software Robots: The Long Tail of Automation | WIRED

In 2004, Chris Anderson's now famous Wired article introduced the World to the Long Tail of niche marketing . This is a frequency distribution -- a graph, that can be used to understand a retailing strategy for selling a large number of unique items in individually small volumes.

He showed how the internet, and the likes of Amazon, could support a near "infinite" shelf strategy, offering niche...

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Website: https://www.wired.com

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Normal Test Plot - SkyMark Corp

J. Edgar Thomson

Normal Test Plot

Normal Test Plots (also called Normal Probability Plots or Normal Quartile Plots) are used to investigate whether process data exhibit the standard normal "bell curve" or Gaussian distribution.

First, the x-axis is transformed so that a cumulative normal density function will plot in a straight line. Then, using the mean and standard deviation (sigma) which are...

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Website: http://www.skymark.com

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Chris Anderson (Author of The Long Tail)

Chris Anderson was named in April 2007 to the "Time 100," the newsmagazine's list of the 100 men and women whose power, talent or moral example is transforming the world. He is Editor-in-Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007. He is the author of the New York Times best-seller The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at www.thelongtail.com ....

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Website: goodreads.com

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Harvard's Anita Elberse: Forget the "Long Tail" - CBS News

The Takeaway: Chris Anderson's now famous "long tail" theory urges media bosses to forget hit-making and instead to take advantage of the near zero cost of digital distribution to try and make money from selling small numbers of many titles to niche consumers. Sounds solid, but Elberse looked at some real world numbers and ends up less than convinced.

At Rhapsody, the music download service, the...

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Website: http://www.cbsnews.com

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Longtail Asset Management

Long Tail Asset Management was formed in 2010 to manage a concentrated investment portfolio. Our focus is to identify unique investment ideas, perform rigorous fundamental analysis around these ideas and ultimately invest capital based on this research.

We view the business as a partnership between the investment managers, our clients and our service providers. We aim to build a workplace...

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Website: http://www.longtailasset.com

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Keyword Strategies - The Long Tail - Search engine

An important marketing concept known as "The Long Tail" is used to describe the hundreds to thousands of keywords and key phrases that a website is found for, yet rarely noticed or exploited by owners of the website.

The principle of the Long Tail is the opposite of focusing on the top 10-20 keywords for marketing your website. The "top keyword" concept is reinforced by agencies that contract to...

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Website: http://www.searchengineguide.com

Related topics : long tail keyword search terms / long tail marketing concept / long tail search terms / long tail keyword marketing / long tail keyword search

The Long Tail: Why the Future of Business Is Selling Less ...

By Robert Morris HALL OF FAMETOP 50 REVIEWER on Jan. 26 2009

Format: Paperback

Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More about this chapter...

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Date: 2017-03-22 20:55:20
Website: https://www.amazon.ca

Related topics : the long tail how technology is turning mass markets into millions of niches / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail wired october 1 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004

The Long Tail: How Endless Choice is Creating Unlimited ...

By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009

Format: Paperback

Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...

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Website: https://www.amazon.com

Related topics : the long tail how technology is turning mass markets into millions of niches / the longer long tail how endless choice is creating unlimited demand chris anderson / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail how endless choice is creating unlimited demand / the longer long tail how endless choice is creating unlimited demand

The Long Tail: Why the Future of Business is Selling Less ...

By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009

Format: Paperback

Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...

Read more

Date: 2017-03-22 20:55:38
Website: https://www.amazon.com

Related topics : the long tail how technology is turning mass markets into millions of niches / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail wired october 1 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004

The Long Tail: Why the Future of Business is Selling Less ...

By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009

Format: Paperback

Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...

Read more

Date: 2017-03-22 20:55:38
Website: https://www.amazon.com

Related topics : the long tail how technology is turning mass markets into millions of niches / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail wired october 1 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004

The Long Tail: How Endless Choice is Creating Unli | Trade Me

DIMENSIONS: 123mmX144mmX48mm 354grams

DESCRIPTION:

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of bestsellers? In this groundbreaking audiobook, Chris Anderson shows that the future of business does not lie in...

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Website: http://www.trademe.co.nz

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The Long Tail: How Endless Choice is Creating Unlimited ...

Books

books.google.co.uk - What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined...

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Website: https://books.google.co.uk

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Change This - The Long Tail

Issue 10 | The Long Tail

By Chris Anderson Published Dec. 14, 2004 9:00 p.m.

Editor-in-Chief of Wired, CHRIS ANDERSON says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto to find out how unlimited shelf space and personalization can revolutionize your business.

Download

About Chris...

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Website: http://changethis.com

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The Long Tail Audiobook | Chris Anderson | Audible.com

View full details >

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In...

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Website: http://www.audible.com

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The Long Tail from SmarterComics - amazon.com

The Long Tail from SmarterComics

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Website: https://www.amazon.com

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Longtail Marketing Agency | SEO, PPC, & Web Design

Fix tracking issues & measure what's important

Why Is The Long Tail Important?

Drive traffic that is more relevant, more engaged, & makes more purchases.

Whereas traditional marketing appeals to the masses, "long tail" marketing is tailored to address the needs of niches. In a nutshell, the more...

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Date: 2017-04-03 07:33:36
Website: http://longtail-marketing.com

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The Long Tail Why the Future of Business Is Selling Less ...

Contemporary food

Customer reviews

OK, this book gets down graded because it is an excellent example of snake oil Kool Aid Let me explain I m sure that some people love this book However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.First, consider the...

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Website: http://consoporte.com

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Long Tail - Internet Marketing Concept

http://www.jevince.com | This video shows the Long Tail concept postulated by Chris Anderson whereby it allows new rock bands or small/new business startups to dominate their niche, and is a famous concept in the ranks of Blue Ocean...

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Website: http://www.youtube.com

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Long Tail by Anderson - AbeBooks

Destination, Rates & Speeds

Item Description: New York Hyperion. Gebundene Ausgabe. Book Condition: Gebraucht. Gebraucht - Gut - What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone 'The Long Tail' is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket...

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Website: https://www.abebooks.com

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Chris Anderson (writer) - Wikipedia

Chris Anderson (born July 9, 1961) [2] is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail ; which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. [3] He is the...

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Date: 2017-03-26 04:33:01
Website: https://en.wikipedia.org

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Chris Anderson - Free - Book Review | BookPage

When Chris Anderson wrote his first book, 2006's The Long Tail, he made some of his research, ideas and conclusions available free to readers of his blog. He was rewarded with thoughtful feedback and questions, not to mention a ready-made audience for the book. His new book, Free: The Future of a Radical Price, takes a page from that experience via case studies with a foundation of free, plus a...

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Website: https://bookpage.com

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Rare Desert Lizard in California Protected by State

Rare Desert Lizard in California Protected by State

Flat-tailed Horned Lizards Have Declined for Decades,

Threatened by Habitat Destruction, Off-road Vehicles

SACRAMENTO, Calif.-- In response to a petition from the Center for Biological Diversity, California's Fish and Game Commission today made the flat-tailed horned lizard a candidate for protection under the California...

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Date: 2016-06-27 20:56:43
Website: http://www.biologicaldiversity.org

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The long tail | The Economist

For example, the internet has helped make it possible for publishers to keep a much larger range of books in print, and it has also transformed the market for antiquarian and out-of-print books, making it possible to search for a particular title across numerous book dealers.

The expression was popularised by Chris Anderson, a former journalist at The Economist and editor of Wired magazine, in...

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Date: 2017-04-03 04:33:57
Website: http://www.economist.com

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The long tail : why the future of business is selling less ...

The long tail : why the future of business is selling less of more Author: Chris Anderson Publisher: ...

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Website: http://www.worldcat.org

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'The Long Tail: Why the Future of Business Is Selling Less ...

Continue reading the main story

More than an illustration of the benefits online booksellers and a movie tie-in can provide a book, the "Touching the Void" example demonstrates for Mr. Anderson how a new technology-fueled explosion of choice, guided by human and algorithm-driven filters, is upending the rules that have underpinned the entertainment industries for decades.

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Website: nytimes.com

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Chris Anderson: Technology's long tail | TED Talk | TED.com

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Website: http://www.ted.com

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The Long Tail Theory of B- and C-List Blogs -- New York ...

ShareThis

At the very top, a small number of A-list blogs have thousands of sites with inbound links pointing toward them, driving huge amounts of traffic. Everyone else--the B-list and C-list blogs--has very few links and thus a much smaller readership. Curves like this exist in many fields: A tiny number of movie stars get more roles than all the...

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Website: http://nymag.com

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The long tail of social networking. : Revenue models of ...

Benefiting from new Internet technologies and altered user behavior, social networking sites have become the poster child of a series of new web services that have been emerging with the advent of "Web 2.0". In this article, we follow a comparative case approach of two major German social networking sites--StayFriends and XING-- in order to answer the question of how social networking sites...

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Date: 2016-12-21 21:32:55
Website: http://www.sciencedirect.com

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The Long Tail (book) - Wikipedia

Concept[ edit ]

The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...

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Date: 2017-03-29 01:18:44
Website: https://en.wikipedia.org

Related topics : anderson chris 2004 the long tail wired magazine october 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004 / chris anderson wired long tail article / wired magazine chris anderson long tail

The Long Tail (book) - Wikipedia

Concept[ edit ]

The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...

Read more

Date: 2017-03-29 01:18:44
Website: https://en.wikipedia.org

Related topics : anderson chris 2004 the long tail wired magazine october 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004 / chris anderson wired long tail article / wired magazine chris anderson long tail

Wired Struggles to Find Niche in Magazine World - The New ...

Privacy Policy

Mr. Anderson has directed three redesigns of Wired, to acclaim; it has won the National Magazine Award design category two years running, and uses graphic explanations and surprising layouts to enliven lines of text. "It's the magazine that's most like a Web site. It's not being designed, necessarily, for pure linearity of reading," said Steve Gatfield, the chief executive of the...

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Website: nytimes.com

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Chris Anderson - Leigh Bureau

What You Pay For -- The New York Times

Praise

"Chris Anderson's Free unpacks a paradox of the online marketplace -- people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."

-- Newsweek

"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways --...

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Website: http://www.leighbureau.com

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The Long Tail - Wired Blogs

eMusic data contradicts UK study

[From my inbox this morn, data contradicting the Will Page analysis ]

"eMUSIC SALES DATA SUPPORTS "LONG TAIL² CONCEPT

Approximately 75% of Tracks Sold In 2008

Catalogue Crosses Five Million

NEW YORK and LONDON, Jan. 15, 2009 eMusic, the world's largest retailer of

independent music and the first to sell DRM-free MP3s in Europe, today

announced that approximately...

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Website: http://www.longtail.com

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What Is Web 2.0 - O'Reilly Media

Pages: 1 , 2, 3 , 4 , 5

DoubleClick vs. Overture and AdSense

Like Google, DoubleClick is a true child of the internet era. It harnesses software as a service, has a core competency in data management, and, as noted above, was a pioneer in web services long before web services even had a name. However, DoubleClick was ultimately limited by its business model. It bought into the '90s notion that...

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Website: http://www.oreilly.com

Related topics : leveraging the long tail through customer self service / web content aggregator open source / long tail web content / aggregator software open source / long tail web pages