Long Tail Definition | Investopedia

What is the 'Long Tail'

The long tail, in business, is a phrase coined by Chris Anderson in 2004. Anderson argued that products in low demand or with low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters but only if the store or distribution channel is large enough.

BREAKING DOWN 'Long Tail'

Chris Anderson is a...

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Date: 2017-04-03 05:57:54
Website: http://www.investopedia.com

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Long tail (statistics) - explained

In statistics, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities. A probability distribution is said to have a long tail, if a larger share of population rests within its tail than...

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What is The Long Tail Search? Webopedia Definition

white hat SEO (search engine optimization)

The long tail search is a phrase coined by Wired editor Chris Anderson in an article published by Wired in October 2004, which later became a book published by Hyperion in July 2006.

In his discussion Chris Anderson says The Long Tail is the theory "that our culture and economy is increasingly shifting away from a focus on...

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Website: http://www.webopedia.com

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The long tail theory - JulienRio.com

The long tail theory

The long tail theory is a very concrete marketing concept that might have huge repercussion on your business once you understand it.

I am no fan of long obscures incomprehensible marketing theories. I am a firm believer of the new marketing era. For decades, marketers have tried to keep you away from their business by using complicated terms and vocabulary.

I believe in...

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Website: http://www.julienrio.com

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The Long Tail | What's new, new media? | Fandom ... - Wikia

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The long tail (yellow)

The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph.

In these distributions a high-frequency or high-amplitude population is...

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Date: 2015-08-02 05:38:46
Website: http://newmedia.wikia.com

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PPT – The Long Tail PowerPoint presentation | free to ...

The Long Tail - PowerPoint PPT Presentation

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Website: http://www.powershow.com

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The Hidden Value of Long Tail SEO - HitTail Blog

The Keyword Tool for the Long Tail

The Hidden Value of Long Tail SEO

Keyword Research o Apr 21, 2016

Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head"...

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Website: https://www.hittail.com

Related topics : long tail keywords vs short tail keywords / low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / how to use long tail keywords in adwords

The Long Tail Pareto Ad Nauseum - shmula

The Long Tail Pareto Ad Nauseum

The Long Tail Pareto Ad Nauseum

By shmula, Last Updated

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Wired Magazine editor Chris Anderson's new book The Long Tail is hot. It is a provocative and innovative book that attempts to show an economics that the web has created, where the sales of "non-hits" can cumulatively be larger than the sales of hot selling items. Essentially, the Longtail is a...

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Website: http://www.shmula.com

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The Long Tail Of Search - Search Engine Land | Must Read ...

The Long Tail Of Search

Alan Rimm-Kaufman on September 18, 2007 at 8:43 am

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What is the "long tail" of paid search, and why does it matter?

Chris Anderson coined the long tail concept in a 2004 Wired magazine article . Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix ) should have lower inventory carrying costs than traditional...

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Website: http://searchengineland.com

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Keyword Researcher: Long-Tail Keywords Generator & SEO ...

Long Tail Marketing Strategy

What is "The Long Tail?"

So what is this "Long Tail" concept you keep hearing about? Well, the term "Long Tail" was coined by Wired Magazine editor-in-chief Chris Anderson and described in his famous 2004 article

of the same name. In this piece, Anderson described how emerging business models would come to appreciate the importance of "micro niches"--sub-markets of...

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Website: https://clevergizmos.com

Related topics : low competition long tail keywords / long tail keywords meaning / long tail keywords article / long tail keywords traffic / long tail seo keywords

Successfully Managing Long-Tail Inventories - Inbound ...

By Jeff Bodenstab

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The concept of the long-tail retail environment refers to the extended downward slope of a unit sales curve that, when illustrated graphically, depicts a "long tail" as demand wanes toward zero.

Introduced by Wired Editor in Chief Chris Anderson in 2004, the term originally described Internet-based companies, such as iTunes or Amazon.com, whose environments are...

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Website: http://www.inboundlogistics.com

Related topics : long tail companies examples / long tail companies / long tail demand / long tail retailing concept / long tail model of production

Revisiting the Long Tail Theory as Applied to Ebooks

The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.

By Marcello Vena, AllBrain

In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...

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Website: https://publishingperspectives.com

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A Practical Guide To Leveraging The Long Tail For SEM

Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.

Google AdWords: daily budget tool

I noticed something new recently inside AdWords that didn't get much press......

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Date: 2017-04-02 15:00:48
Website: http://searchengineland.com

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Change This - The Long Tail

Issue 10 | The Long Tail

By Chris Anderson Published Dec. 14, 2004 9:00 p.m.

Editor-in-Chief of Wired, CHRIS ANDERSON says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto to find out how unlimited shelf space and personalization can revolutionize your business.

Download

About Chris...

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Website: http://changethis.com

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Chris Anderson, "The Long Tail" - Haas School

Chris Anderson, Editor in Chief of Wired Magazine, first coined the term "long tail" in October 2004 to describe the shift "away from a focus on a relatively small number of 'hits' (mainstream products and markets) at the head of the demand curve toward a huge number of niches in the tail." He spoke at the Haas School, UC Berkeley.(November 17,...

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The "Long Tail" of e-commerce standards – Technology ...

The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.

Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...

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Website: http://www.supplychainquarterly.com

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Chris Anderson (Author of The Long Tail)

Chris Anderson was named in April 2007 to the "Time 100," the newsmagazine's list of the 100 men and women whose power, talent or moral example is transforming the world. He is Editor-in-Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007. He is the author of the New York Times best-seller The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at www.thelongtail.com ....

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Website: goodreads.com

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Software Robots: The Long Tail of Automation | WIRED

In 2004, Chris Anderson's now famous Wired article introduced the World to the Long Tail of niche marketing . This is a frequency distribution -- a graph, that can be used to understand a retailing strategy for selling a large number of unique items in individually small volumes.

He showed how the internet, and the likes of Amazon, could support a near "infinite" shelf strategy, offering niche...

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Website: https://www.wired.com

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Chris Anderson (writer) - Wikipedia

Chris Anderson (born July 9, 1961) [2] is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail ; which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. [3] He is the...

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Date: 2017-03-26 04:33:01
Website: https://en.wikipedia.org

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The Long Tail - Implications for Hotel Sales and Marketing ...

� 2008 Hospitality Upgrade. No reproduction without written permission.

Most everyone has heard the phrase the long tail by now but many are unclear as to what exactly this means and how does it affect my hotel.  

The term was coined in 2004 by Chris Anderson, the editor and chief of Wired Magazine.  His book, "The Long Tail - How Endless Choice Is Creating Unlimited Demand,"  postulates...

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Website: http://www.hospitalityupgrade.com

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The Long Tail: Why the Future of Business is Selling Less ...

Editorial Reviews

From Publishers Weekly

Wired editor Anderson declares the death of "common culture"--and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and...

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Date: 2017-03-22 20:55:38
Website: https://www.amazon.com

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The Long Tail: How Endless Choice is Creating Unlimited ...

By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009

Format: Paperback

Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...

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Website: https://www.amazon.com

Related topics : the long tail how technology is turning mass markets into millions of niches / the longer long tail how endless choice is creating unlimited demand chris anderson / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail how endless choice is creating unlimited demand / the longer long tail how endless choice is creating unlimited demand

The Long Tail: Why the Future of Business is Selling Less ...

By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009

Format: Paperback

Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...

Read more

Date: 2017-03-22 20:55:38
Website: https://www.amazon.com

Related topics : the long tail how technology is turning mass markets into millions of niches / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail wired october 1 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004

The Long Tail: Why the Future of Business is Selling Less ...

By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009

Format: Paperback

Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...

Read more

Date: 2017-03-22 20:55:38
Website: https://www.amazon.com

Related topics : the long tail how technology is turning mass markets into millions of niches / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail wired october 1 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004

The Long Tail: Why the Future of Business Is Selling Less ...

By Robert Morris HALL OF FAMETOP 50 REVIEWER on Jan. 26 2009

Format: Paperback

Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More about this chapter...

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Date: 2017-03-22 20:55:20
Website: https://www.amazon.ca

Related topics : the long tail how technology is turning mass markets into millions of niches / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail wired october 1 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004

The Long Tail (book) - Wikipedia

Concept[ edit ]

The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...

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Date: 2017-03-29 01:18:44
Website: https://en.wikipedia.org

Related topics : anderson chris 2004 the long tail wired magazine october 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004 / chris anderson wired long tail article / wired magazine chris anderson long tail

The Long Tail (book) - Wikipedia

Concept[ edit ]

The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...

Read more

Date: 2017-03-29 01:18:44
Website: https://en.wikipedia.org

Related topics : anderson chris 2004 the long tail wired magazine october 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004 / chris anderson wired long tail article / wired magazine chris anderson long tail

'The Long Tail: Why the Future of Business Is Selling Less ...

Continue reading the main story

More than an illustration of the benefits online booksellers and a movie tie-in can provide a book, the "Touching the Void" example demonstrates for Mr. Anderson how a new technology-fueled explosion of choice, guided by human and algorithm-driven filters, is upending the rules that have underpinned the entertainment industries for decades.

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Website: nytimes.com

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The Long Tail - Wired Blogs

eMusic data contradicts UK study

[From my inbox this morn, data contradicting the Will Page analysis ]

"eMUSIC SALES DATA SUPPORTS "LONG TAIL² CONCEPT

Approximately 75% of Tracks Sold In 2008

Catalogue Crosses Five Million

NEW YORK and LONDON, Jan. 15, 2009 eMusic, the world's largest retailer of

independent music and the first to sell DRM-free MP3s in Europe, today

announced that approximately...

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Website: http://www.longtail.com

Related topics : chris anderson the long tail wired / chris anderson the long tail 2004 / chris anderson the long tail theory / anderson the long tail wired / long tail theory examples