Long Tail - What is it? Definition, Examples and More

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Date: 2017-04-03 08:29:41
Website: https://www.kbmanage.com

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Long Tail Definition | Investopedia

What is the 'Long Tail'

The long tail, in business, is a phrase coined by Chris Anderson in 2004. Anderson argued that products in low demand or with low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters but only if the store or distribution channel is large enough.

BREAKING DOWN 'Long Tail'

Chris Anderson is a...

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Date: 2017-04-03 05:57:54
Website: http://www.investopedia.com

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What is The Long Tail Search? Webopedia Definition

white hat SEO (search engine optimization)

The long tail search is a phrase coined by Wired editor Chris Anderson in an article published by Wired in October 2004, which later became a book published by Hyperion in July 2006.

In his discussion Chris Anderson says The Long Tail is the theory "that our culture and economy is increasingly shifting away from a focus on...

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Website: http://www.webopedia.com

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Research Papers on The Long Tail - Paper Masters

Research Papers on The Long Tail

The Long Tail research papers discuss the statistical concept in which some distributions of numbers have a significant number of occurrences far from the central part of the distribution.

Research Papers on The Long Tail can be about the concept or about the book written by Chris Anderson. Business and MBA students can get help with research papers from Paper...

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Date: 2016-10-07 21:06:34
Website: https://www.papermasters.com

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The Long Tail | What's new, new media? | Fandom ... - Wikia

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The long tail (yellow)

The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph.

In these distributions a high-frequency or high-amplitude population is...

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Date: 2015-08-02 05:38:46
Website: http://newmedia.wikia.com

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PPT – The Long Tail PowerPoint presentation | free to ...

The Long Tail - PowerPoint PPT Presentation

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Website: http://www.powershow.com

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Revisiting the Long Tail Theory as Applied to Ebooks

The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.

By Marcello Vena, AllBrain

In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...

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Website: https://publishingperspectives.com

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The Long Tail | Marketing Articles, Market Leader 2006

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Author: Chris Anderson, Author, The Long Tail

This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...

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Website: https://www.marketingsociety.com

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Should You Invest in the Long Tail? - Article - Harvard ...

Article | Harvard Business Review | July - August 2008

Should You Invest in the Long Tail?

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Abstract

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...

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Website: http://www.hbs.edu

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Chris Anderson (writer) - Wikipedia

Chris Anderson (born July 9, 1961) [2] is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail ; which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. [3] He is the...

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Date: 2017-03-26 04:33:01
Website: https://en.wikipedia.org

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"Blockbusters": Why The Long Tail Is Dead And Go-Big ...

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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off

Ginny Marvin on October 23, 2013 at 3:42 pm

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Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new...

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Date: 2017-04-03 06:12:57
Website: http://marketingland.com

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What is long tail? - Definition from WhatIs.com

The long tail is a frequency distribution pattern in which occurences are most densely clustered close to the Y-axis and the distribution curve tapers along the X-axis. The long tail refers to the low-frequency population displayed in the right-hand portion of the graph, represented by a gradually sloping distribution curve that becomes asymptotic to the x-axis. In most applications, the number of events in the tail is greater than the number of events in the high frequency area,...

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Website: http://whatis.techtarget.com

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CiteULike: Should You Invest in the Long Tail?

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Abstract

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....

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Website: http://www.citeulike.org

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Longtail Asset Management

Long Tail Asset Management was formed in 2010 to manage a concentrated investment portfolio. Our focus is to identify unique investment ideas, perform rigorous fundamental analysis around these ideas and ultimately invest capital based on this research.

We view the business as a partnership between the investment managers, our clients and our service providers. We aim to build a workplace...

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Website: http://www.longtailasset.com

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Chris Anderson - Free - Book Review | BookPage

When Chris Anderson wrote his first book, 2006's The Long Tail, he made some of his research, ideas and conclusions available free to readers of his blog. He was rewarded with thoughtful feedback and questions, not to mention a ready-made audience for the book. His new book, Free: The Future of a Radical Price, takes a page from that experience via case studies with a foundation of free, plus a...

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Website: https://bookpage.com

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Chris Anderson, "The Long Tail" - Haas School

Chris Anderson, Editor in Chief of Wired Magazine, first coined the term "long tail" in October 2004 to describe the shift "away from a focus on a relatively small number of 'hits' (mainstream products and markets) at the head of the demand curve toward a huge number of niches in the tail." He spoke at the Haas School, UC Berkeley.(November 17,...

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Website: http://www.youtube.com

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The Long Tail Audiobook | Chris Anderson | Audible.com

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Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In...

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Website: http://www.audible.com

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Harvard's Anita Elberse: Forget the "Long Tail" - CBS News

The Takeaway: Chris Anderson's now famous "long tail" theory urges media bosses to forget hit-making and instead to take advantage of the near zero cost of digital distribution to try and make money from selling small numbers of many titles to niche consumers. Sounds solid, but Elberse looked at some real world numbers and ends up less than convinced.

At Rhapsody, the music download service, the...

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Website: http://www.cbsnews.com

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The Long Tail: Why the Future of Business Is Selling Less ...

By Robert Morris HALL OF FAMETOP 50 REVIEWER on Jan. 26 2009

Format: Paperback

Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More about this chapter...

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Date: 2017-03-22 20:55:20
Website: https://www.amazon.ca

Related topics : the long tail how technology is turning mass markets into millions of niches / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail wired october 1 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004

The Long Tail: Why the Future of Business is Selling Less ...

By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009

Format: Paperback

Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...

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Date: 2017-03-22 20:55:38
Website: https://www.amazon.com

Related topics : the long tail how technology is turning mass markets into millions of niches / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail wired october 1 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004

The Long Tail: Why the Future of Business is Selling Less ...

By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009

Format: Paperback

Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...

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Date: 2017-03-22 20:55:38
Website: https://www.amazon.com

Related topics : the long tail how technology is turning mass markets into millions of niches / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail wired october 1 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004

The Long Tail: How Endless Choice is Creating Unlimited ...

By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009

Format: Paperback

Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...

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Website: https://www.amazon.com

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Change This - The Long Tail

Issue 10 | The Long Tail

By Chris Anderson Published Dec. 14, 2004 9:00 p.m.

Editor-in-Chief of Wired, CHRIS ANDERSON says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto to find out how unlimited shelf space and personalization can revolutionize your business.

Download

About Chris...

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Website: http://changethis.com

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Wired Struggles to Find Niche in Magazine World - The New ...

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Mr. Anderson has directed three redesigns of Wired, to acclaim; it has won the National Magazine Award design category two years running, and uses graphic explanations and surprising layouts to enliven lines of text. "It's the magazine that's most like a Web site. It's not being designed, necessarily, for pure linearity of reading," said Steve Gatfield, the chief executive of the...

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Website: nytimes.com

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The long tail : why the future of business is selling less ...

The long tail : why the future of business is selling less of more Author: Chris Anderson Publisher: ...

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Website: http://www.worldcat.org

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Chris Anderson - Leigh Bureau

What You Pay For -- The New York Times

Praise

"Chris Anderson's Free unpacks a paradox of the online marketplace -- people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."

-- Newsweek

"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways --...

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Website: http://www.leighbureau.com

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