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2 selected articles
The long tail of social networking. : Revenue models of ...
Benefiting from new Internet technologies and altered user behavior, social networking sites have become the poster child of a series of new web services that have been emerging with the advent of "Web 2.0". In this article, we follow a comparative case approach of two major German social networking sites--StayFriends and XING-- in order to answer the question of how social networking sites...
Date: 2016-12-21 21:32:55
Related topics : long tail concept chris anderson / long tail model chris anderson / long tail concept internet / long tail concept anderson / long tail advertising network
Aggregators, search and the economics of new media ...
Aggregators, search and the economics of new media institutions
a Department of Economics, Hunter College and the Graduate Center, CUNY, 695 Park Ave., New York, NY 10065, United States
b Department of Economics, Wesleyan University, 238 Church Street, Middletown, CT 06459, United States
Available online 30 January 2012
Abstract
Proliferation of content on the internet offers consumers access to more sources than had been possible with traditional media. Disaggregated content also increases the relevance of targeting for advertisers....
Date: 2016-12-21 21:32:55
Related topics : aggregators search and the economics of new media institutions / aggregators digital marketing / media center aggregator / media aggregator sites / media aggregator
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