The Long Tail, reviewed. - Slate Magazine

The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter?

The graph below is the Long Tail in a nutshell.

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This image accurately describes the demand for cultural products. In most entertainment...

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Date: 2017-04-03 08:22:31
Website: http://www.slate.com

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The Long Tail | Chris Anderson | Soundview Book Review

Speed Review: The Long Tail

Why the Future of Business Is Selling Less of More

by Chris Anderson

Review

A Market of Multitudes

"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...

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Website: http://www.summary.com

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Rethinking the Long Tail Theory: How to Define 'Hits' and ...

Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More. The key difference between the opinion of the book and the study by Wharton researchers is how they define "hits" and "niches." In the book, Anderson focuses on the definition of hits in absolute terms such as the top 10 or top 1,000 products, while Netessine and Tan argue that, to take growing product...

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Website: http://knowledge.wharton.upenn.edu

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Revisiting the Long Tail Theory as Applied to Ebooks

The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.

By Marcello Vena, AllBrain

In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...

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Website: https://publishingperspectives.com

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The Long Tail | Marketing Articles, Market Leader 2006

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Author: Chris Anderson, Author, The Long Tail

This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...

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Website: https://www.marketingsociety.com

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Why Chris Anderson's "Long Tail" theory might be all wrong.

Why Chris Anderson's theory of the digital world might be all wrong.

 

Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...

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Date: 2017-04-03 08:22:42
Website: http://www.slate.com

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"Blockbusters": Why The Long Tail Is Dead And Go-Big ...

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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off

Ginny Marvin on October 23, 2013 at 3:42 pm

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Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new...

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Date: 2017-04-03 06:12:57
Website: http://marketingland.com

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Should You Invest in the Long Tail? - Article - Harvard ...

Article | Harvard Business Review | July - August 2008

Should You Invest in the Long Tail?

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Abstract

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...

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Website: http://www.hbs.edu

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CiteULike: Should You Invest in the Long Tail?

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Abstract

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....

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Website: http://www.citeulike.org

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Question: Should You Invest In The Long Tail? Answer: Not ...

Question: Should You Invest In The Long Tail? Answer: Not Really

by Lydia Loizides , Op-Ed Contributor, August 15, 2008

As many of you know, I have never been one to pay heed to the latest and greatest pop-business theories. So when I came across an article in the July/August Harvard Business Review, "Should You Invest in the Long...

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Website: http://www.mediapost.com

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Harvard's Anita Elberse: Forget the "Long Tail" - CBS News

The Takeaway: Chris Anderson's now famous "long tail" theory urges media bosses to forget hit-making and instead to take advantage of the near zero cost of digital distribution to try and make money from selling small numbers of many titles to niche consumers. Sounds solid, but Elberse looked at some real world numbers and ends up less than convinced.

At Rhapsody, the music download service, the...

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Website: http://www.cbsnews.com

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The Long Tail - Wired Blogs

eMusic data contradicts UK study

[From my inbox this morn, data contradicting the Will Page analysis ]

"eMUSIC SALES DATA SUPPORTS "LONG TAIL² CONCEPT

Approximately 75% of Tracks Sold In 2008

Catalogue Crosses Five Million

NEW YORK and LONDON, Jan. 15, 2009 eMusic, the world's largest retailer of

independent music and the first to sell DRM-free MP3s in Europe, today

announced that approximately...

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Website: http://www.longtail.com

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The long tail | The Economist

For example, the internet has helped make it possible for publishers to keep a much larger range of books in print, and it has also transformed the market for antiquarian and out-of-print books, making it possible to search for a particular title across numerous book dealers.

The expression was popularised by Chris Anderson, a former journalist at The Economist and editor of Wired magazine, in...

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Date: 2017-04-03 04:33:57
Website: http://www.economist.com

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Digital music sales on iTunes and beyond are now fading as ...

Nearly every number in Nielsen's 2014 annual review of the music industry is preceded by a negative sign, including chain store sales (-20%), total new album sales (-14%), and sales of new songs online (-10.3%). Two things are up: streaming music and vinyl album sales. Somewhere in America, an enterprising sociologist is fitting this into an interesting theory about how the emergence of new technologies in media ironically amplifies our interest in pop-culture anachronisms.

So what about vinyl? It is rising, yes, rising like a wee baby phoenix, from a prodigious pile of ashes. Nine...

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Website: https://www.theatlantic.com

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The Long Tail Audiobook | Chris Anderson | Audible.com

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Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In...

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Website: http://www.audible.com

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