The Long Tail Audiobook | Chris Anderson | Audible.com
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Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In...
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The Long Tail: Why the Future of Business is Selling Less ...
Editorial Reviews
From Publishers Weekly
Wired editor Anderson declares the death of "common culture"--and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and...
Date: 2017-03-22 20:55:38
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6 Components of a Successful Online Marketing Strategy ...
In this digital age, a comprehensive online marketing strategy can help you reach increasing numbers of potential clients. When reevaluating your strategy, focus on six key components that can help fuel business growth and take your business to the next level.
1. Website Design
As the face of your company, your website design needs to be professional, clean, and easy for all visitors to navigate....
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'The Long Tail: Why the Future of Business Is Selling Less ...
Continue reading the main story
More than an illustration of the benefits online booksellers and a movie tie-in can provide a book, the "Touching the Void" example demonstrates for Mr. Anderson how a new technology-fueled explosion of choice, guided by human and algorithm-driven filters, is upending the rules that have underpinned the entertainment industries for decades.
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Chris Anderson - Leigh Bureau
What You Pay For -- The New York Times
Praise
"Chris Anderson's Free unpacks a paradox of the online marketplace -- people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."
-- Newsweek
"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways --...
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Wired 12.10: The Long Tail
Hot Seat : Jeff Hawkins on intelligence
Sterling: Tomorrow's smart object is refreshingly dumb
Lessig: The Me Generation is burdening kids - and it's all our fault
More »
Hit-driven economics is a creation of an age without enough room to carry everything for everybody. Not enough shelf space for all the CDs, DVDs, and games produced. Not enough screens to show all the available movies. Not...
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Chris Anderson (Author of The Long Tail)
Chris Anderson was named in April 2007 to the "Time 100," the newsmagazine's list of the 100 men and women whose power, talent or moral example is transforming the world. He is Editor-in-Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007. He is the author of the New York Times best-seller The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at www.thelongtail.com ....
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Nike Direct Marketing: Taking Digital and Social Seriously
Nike source image deviantart.net/d05c/f/2007/172/b/f/nike_style_by_dj_hayabusa.jpg
Nike a powerhouse in Digital Big Data and Social Media Marketing
Nike is one of the global marketing powerhouses that has been moving to take digital and social media marketing very seriously. Having established Digital Sport, a new division the sports giant launched in 2010 the global sports company, aiming to...
Date: 2017-04-03 07:12:46
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Robert Cornog | Long Tail Media Group Inc | ZoomInfo.com
...
Robert A. Cornog Jr.
With a professional experience that spans both operating responsibilities at some of the world's most admired companies and the entrepreneurial zeal of start-ups, Mr. Cornog is a unique executive.
Through this experience,
he
has acquired significant expertise in the arenas associated with the most senior of executives - P/L responsibility, Wall Street and investor...
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Long Tail - Internet Marketing Concept
http://www.jevince.com | This video shows the Long Tail concept postulated by Chris Anderson whereby it allows new rock bands or small/new business startups to dominate their niche, and is a famous concept in the ranks of Blue Ocean...
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Cloud Policy, Big Data and the Long Tail of Science
Nearly every academic research field is a data-rich science field but the majority of researchers still don't have access to cloud resources. Clouds can help democratise science for this 'Long Tail of Science', but how do we make that happen? David Gannon from Microsoft Research described some of the work they are involved in, and outlined some of the policy challenges faced by the research...
Date: 2017-04-01 01:53:48
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http://gridtalk-project.blogspot.com
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