Long Tail Keywords: Examples & Real Case Studies

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Next, I used these ideas as seed keywords in Keyword Planner to find as many phrase variations as possible. Update: due to the recent Google updates , Keyword Planner is nowhere useful anymore for getting keywords' search volume estimates. Here at HitTail, we've just released a new feature that gives more accurate results when searching for long tail...

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Website: https://www.hittail.com

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Why Chris Anderson's "Long Tail" theory might be all wrong.

Why Chris Anderson's theory of the digital world might be all wrong.

 

Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...

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Date: 2017-04-03 08:22:42
Website: http://www.slate.com

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Industry Perspectives: Chasing the Long Tail of ...

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Over the past 5 years, we have heard a lot about "the long tail" as it applies to successful internet businesses from retailers such as Amazon to online video rental companies such as Netflix.

The basic concept of the long tail is that as the cost of storage and distribution go down, less-popular items can prove to be more profitable than popular ones, which typically make money when...

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Date: 2017-04-03 08:50:02
Website: http://www.streamingmedia.com

Related topics : long tail video content / long tail theory netflix / long tail business theory / long tail web content / long tail theory examples

How to Use Market Samurai for Keyword Research

Using Market Samurai for Keyword Research

I don't use Market Samurai much anymore. If I do keyword research, I use Long Tail Pro now.

Most people never take the time to do enough research before creating their websites. So they often target keywords that are either too competitive or not searched for enough.

This can be a huge mistake and often ends in failure when it comes to ranking in Google...

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Website: http://www.2createawebsite.com

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Market Samurai Review – More Than Just a Keyword Research Tool

Home » Blog » Featured » Market Samurai Review - More Than Just a Keyword Research Tool

Market Samurai Review - More Than Just a Keyword Research Tool

May 14, 2014

Reddit

For a long time Market Samurai was widely considered to be the best keyword research tool available. However, since the arrival of Long Tail Pro (LTP), opinion has been divided as to which of these two products is the best...

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Website: http://www.kevinmuldoon.com

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The Short and Long-Tail of Search Engine Optimization

You have most likely heard of the term "keyword optimization." If you haven't, the gist of the concept is to optimize the content of a webpage to maximize the probability of a user finding your site on Google, Yahoo!, or some other search engine. Seems straightforward enough, right? Keyword optimization, nevertheless, becomes difficult when choosing which keyword(s) to optimize for. A common...

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Website: https://nowmediagroup.tv

Related topics : long tail search engine optimization / long tail keyword search terms / long tail search engine / long tail search terms / long tail optimization

6 Components of a Successful Online Marketing Strategy ...

In this digital age, a comprehensive online marketing strategy can help you reach increasing numbers of potential clients. When reevaluating your strategy, focus on six key components that can help fuel business growth and take your business to the next level.

1. Website Design

As the face of your company, your website design needs to be professional, clean, and easy for all visitors to navigate....

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Website: http://aspireid.com

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"Blockbusters": Why The Long Tail Is Dead And Go-Big ...

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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off

Ginny Marvin on October 23, 2013 at 3:42 pm

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Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new...

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Date: 2017-04-03 06:12:57
Website: http://marketingland.com

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Keyword Research: The Ultimate Guide - ViperChill

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21 minutes

Utilising the power of the keyphrases that people use online has enabled me to make a full-time income since February 2009. I've spent the last two and a half years of my life doing nothing but using my own tactics, coupled with powerful resources, to analyse industries in order to get more website traffic. And, in-turn, make more money. This is known by many as Keyword...

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Website: http://www.viperchill.com

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The Long Tail - Implications for Hotel Sales and Marketing ...

� 2008 Hospitality Upgrade. No reproduction without written permission.

Most everyone has heard the phrase the long tail by now but many are unclear as to what exactly this means and how does it affect my hotel.  

The term was coined in 2004 by Chris Anderson, the editor and chief of Wired Magazine.  His book, "The Long Tail - How Endless Choice Is Creating Unlimited Demand,"  postulates...

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Website: http://www.hospitalityupgrade.com

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Should You Invest in the Long Tail? - Article - Harvard ...

Article | Harvard Business Review | July - August 2008

Should You Invest in the Long Tail?

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Abstract

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...

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Website: http://www.hbs.edu

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The Long Tail by Chris Anderson - AbeBooks

The Long Tail by Chris Anderson

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ISBN 10: 184413850X ISBN 13: 9781844138500

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ISBN 10: 1401302378 ISBN 13: 9781401302375

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Item Description: New York Hyperion. Gebundene Ausgabe. Book Condition: Gebraucht. Gebraucht - Gut - What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone 'The Long Tail' is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting...

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Website: https://www.abebooks.com

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KeywordXP - The Fastest Keyword Analysis Tool

Features & Benefits

�Real Keywords

Get the 'ACTUAL' keywords that people are searching for right now and use these to fine tune search parameters.

�Data Centers

Maximize your keyword research by searching across Google, Amazon, Bing, eBay, Ask and YouTube - huge collection of resources.

�Trend Analysis

Examine trends over time to determine which keywords are rising or staying...

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The Long Tail: Why the Future of Business is Selling Less ...

By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009

Format: Paperback

Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...

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Date: 2017-03-22 20:55:38
Website: https://www.amazon.com

Related topics : the long tail how technology is turning mass markets into millions of niches / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail wired october 1 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004

The Long Tail: How Endless Choice is Creating Unlimited ...

By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009

Format: Paperback

Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...

Read more


Website: https://www.amazon.com

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The Long Tail: Why the Future of Business is Selling Less ...

By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009

Format: Paperback

Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...

Read more

Date: 2017-03-22 20:55:38
Website: https://www.amazon.com

Related topics : the long tail how technology is turning mass markets into millions of niches / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail wired october 1 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004

The Long Tail: Why the Future of Business Is Selling Less ...

By Robert Morris HALL OF FAMETOP 50 REVIEWER on Jan. 26 2009

Format: Paperback

Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More about this chapter...

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Date: 2017-03-22 20:55:20
Website: https://www.amazon.ca

Related topics : the long tail how technology is turning mass markets into millions of niches / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail wired october 1 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004

CiteULike: Should You Invest in the Long Tail?

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Abstract

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....

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Website: http://www.citeulike.org

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Chris Anderson - Leigh Bureau

What You Pay For -- The New York Times

Praise

"Chris Anderson's Free unpacks a paradox of the online marketplace -- people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."

-- Newsweek

"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways --...

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Website: http://www.leighbureau.com

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Nike Direct Marketing: Taking Digital and Social Seriously

Nike source image deviantart.net/d05c/f/2007/172/b/f/nike_style_by_dj_hayabusa.jpg

Nike a powerhouse in Digital Big Data and Social Media Marketing 

Nike is one of the global marketing powerhouses that has been moving to take digital and social media marketing very seriously. Having established Digital Sport, a new division the sports giant launched in 2010 the global sports company, aiming to...

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Date: 2017-04-03 07:12:46
Website: http://www.intelligenthq.com

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WordStream's Free Keyword Tool | WordStream

Learn More about The FREE Keyword Tool

Want to know more about The Free Keyword Tool, like where it gets its data , what "relative volume" means , or how it compares to other free keyword tools ? Then, keep reading or you can use the links to the right to jump down to a particular topic of interest.

What People are Saying about The FREE Keyword Tool

Here's what some of the biggest names in search...

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Date: 2017-04-03 05:48:14
Website: wordstream.com

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SEO Keyword Research Tool: Google vs Traffic Travis vs ...

find long tail keywords

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Profitable-niche-long-tail keywords are hot. They have high buying potential if you know what to look for.

We're looking for: "keyword research". Let's inspect the results

Google Keyword Research Tool limits their keywords count at 100 so what they provide us is nothing more than 100 keywords (we cannot really go far with it)

Traffic Travis...

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'The Long Tail: Why the Future of Business Is Selling Less ...

Continue reading the main story

More than an illustration of the benefits online booksellers and a movie tie-in can provide a book, the "Touching the Void" example demonstrates for Mr. Anderson how a new technology-fueled explosion of choice, guided by human and algorithm-driven filters, is upending the rules that have underpinned the entertainment industries for decades.

Advertisement

Continue...

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Website: nytimes.com

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Niche market - Wikipedia

Niche audience[ edit ]

Technology and many industrial practices changed with the post-network era . There is a new drive for niche audiences because audiences are now in much greater control of what they watch. It is very rare to have a substantial audience watch a program at once, with few exceptions such as American Idol , the Super Bowl and the Olympics . Still, networks do target particular...

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Date: 2017-03-20 11:44:15
Website: https://en.wikipedia.org

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Long Tail by Anderson - AbeBooks

Destination, Rates & Speeds

Item Description: New York Hyperion. Gebundene Ausgabe. Book Condition: Gebraucht. Gebraucht - Gut - What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone 'The Long Tail' is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket...

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Website: https://www.abebooks.com

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How to Find Low Competition Keywords | LongtailPro

Low Competition Keywords: Finding and Analyzing

Choosing the right keywords for your web marketing campaign is one of the things that will determine your business's success or failure. Having targeted, low competition keywords that draw in targeted traffic will play a key role in your success online. There is a lot to think about when it comes to keywords and becoming an expert is no easy task....

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Website: longtailpro.com

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The Long Tail: Why the Future of Business is Selling Less ...

Editorial Reviews

From Publishers Weekly

Wired editor Anderson declares the death of "common culture"--and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and...

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Date: 2017-03-22 20:55:38
Website: https://www.amazon.com

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Long Tail Group | Services

    

Long Tail Group offers consulting services in the following areas:

Web Design. We use the leading open-source and zero-license-cost content management system to develop dynamic websites with online admin interface, forms, online store and more. We handle all stages of website development from initial concept to long-term hosting.

Drupal Consulting. Drupal is free and open source content management system that you can use to run your...

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Website: http://www.longtailgroup.com

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Long Tail Media Group - Home

Long Tail Media Group develops compelling new media properties at the convergence of the three primary drivers of today's online media marketplace - professional entertainment, social media and user-generated content.

Our Products

By combining the prime attribute of a television show - professional entertainment that attracts a loyal audience - with the advantages of the Internet - scalability, immediacy, and interactivity, we can create an entertainment experience that responds to the...

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Date: 2012-04-08 17:44:40
Website: http://longtailmediagroup.com

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Chris Anderson (writer) - Wikipedia

Chris Anderson (born July 9, 1961) [2] is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail ; which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. [3] He is the...

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Date: 2017-03-26 04:33:01
Website: https://en.wikipedia.org

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The long tail | The Economist

For example, the internet has helped make it possible for publishers to keep a much larger range of books in print, and it has also transformed the market for antiquarian and out-of-print books, making it possible to search for a particular title across numerous book dealers.

The expression was popularised by Chris Anderson, a former journalist at The Economist and editor of Wired magazine, in...

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Date: 2017-04-03 04:33:57
Website: http://www.economist.com

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Exam 1 - Decision Sciences 320 with Affonso at College of ...

The long tail is a phenomenon whereby firms can make money by:

a- reselling multiple versions of a single product under different brand names.

b- offering a near-limitless selection of products or services.

c- performing different tasks than rivals or the same tasks in a different way.

b- offering a near limitless selection of products or services

While the size of the tail in the long tail...

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Website: https://www.studyblue.com

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SEO.in - Rated Number 1 Best SEO Company India, Search ...

Service Desired:

Client Testimonials

After many frustrating relationships with other SEO companies, we engaged in services with SEO.in. They analyzed our business and the key words that were vital in our industry of operation. Within six months we were ranked on the first page of Google. We are confident that they will be able to obtain top rankings that your firm requires to meet its full growth potential.

Tom...

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Website: http://www.seo.in

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Good Keywords - Keyword Research and Web Page Strategy ...

A Powerful Windows Software Suite For Online Competition Research, Marketing Idea Generation, Website Analysis, Web Page Tweaking & More!

Keyword Strategy Studio

Keyword Strategy Studio is a powerful windows software for finding unique and new keyword ideas that are based on the current trends, popularity and buzz.

Competition Studio

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Podcast 13: How to Effectively Use Content Marketing to ...

0

Marcus Sheridan is an entrepreneur that truly understands content marketing.

He was able to take his pool business from the brink of the financial abyss to strong profitability primarily through the use of online content marketing.

I absolutely love the story that Marcus has to share, and it was a pleasure to interview him for today's episode of my podcast.

To get the full picture, you really...

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Website: http://www.nichepursuits.com

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7 Unique SEO Tools To Help You Write Killer Headlines

Have you ever struggled to write compelling headlines for your blog posts or web pages?

I'm guessing, time and time again.

Without an awesome headline , even the most interesting articles can go unnoticed by the masses.

Based on  Copyblogger research , 80% of visitors will read headlines on your blog, and only 20% will read the article to the finish.

Sometimes you have a super idea for a blog...

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Website: http://www.jeffbullas.com

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Wired 12.10: The Long Tail

Hot Seat : Jeff Hawkins on intelligence

Sterling: Tomorrow's smart object is refreshingly dumb

Lessig: The Me Generation is burdening kids - and it's all our fault

More  »

Hit-driven economics is a creation of an age without enough room to carry everything for everybody. Not enough shelf space for all the CDs, DVDs, and games produced. Not enough screens to show all the available movies. Not...

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Website: http://archive.wired.com

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26 Ways to Make Pinterest Work for Your Business : Social ...

Are you looking for tips on how to use Pinterest strategically?

Is your business benefiting from Pinterest?

Pinterest is an effective tool for businesses of all sizes and sectors.

From B2B to B2C, there are a number of goals you can pursue--from driving web and foot traffic to increasing visibility with influencers and consumers.

In this article, you'll find 26 tips, an A-Z guide for making...

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Website: http://www.socialmediaexaminer.com

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