Long Tail - Internet Marketing Concept

http://www.jevince.com | This video shows the Long Tail concept postulated by Chris Anderson whereby it allows new rock bands or small/new business startups to dominate their niche, and is a famous concept in the ranks of Blue Ocean Strategy.

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From: jevincechannel

Related topics : long tail concept chris anderson / long tail video / anderson the long tail

Chris Anderson - Introducing The Long Tail - CWF08 - 06

Given a large enough availability of choice, a large population of customers, and negligible stocking and distribution costs, the selection and buying pattern of the population results in a power law distribution curve, or Pareto distribution. This suggests that a market with a high freedom of choice will create a certain degree of inequality by favoring the upper 20% of the items ("hits" or "head") against the other 80% ("non-hits" or "long...

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From: toemaz

Related topics : long tail marketing chris anderson

The Long Tail

http://demonstrations.wolfram.com/TheLongTail/

The Wolfram Demonstrations Project contains thousands of free interactive visualizations, with new entries added daily.

The Long Tail is a term coined by Chris Anderson to refer to the power law relationship between the rank of a product by market share and its level of sales. If r represents a product's rank, then its level of sales will be proportional to r^ - beta....

Contributed by: Fiona Maclachlan

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From: wolframmathematica

Related topics : long tail marketing chris anderson / chris anderson the long tail