The Long Tail: How Endless Choice is Creating Unlimited ...
By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...
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The Long Tail Theory of B- and C-List Blogs -- New York ...
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At the very top, a small number of A-list blogs have thousands of sites with inbound links pointing toward them, driving huge amounts of traffic. Everyone else--the B-list and C-list blogs--has very few links and thus a much smaller readership. Curves like this exist in many fields: A tiny number of movie stars get more roles than all the...
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'The Long Tail: Why the Future of Business Is Selling Less ...
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More than an illustration of the benefits online booksellers and a movie tie-in can provide a book, the "Touching the Void" example demonstrates for Mr. Anderson how a new technology-fueled explosion of choice, guided by human and algorithm-driven filters, is upending the rules that have underpinned the entertainment industries for decades.
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CiteULike: Should You Invest in the Long Tail?
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Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....
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The Long Tail - Wired Blogs
February 19, 2007
Why niche brands win
Once upon a time, big companies bought�smaller companies and integrated their�offerings into the larger product line.�It made sense to sprinkle the better-known brand on the�lesser-known products and leverage all that brand power. Hence DEC�Compaq HP.
But now big is bad. Consumers are fleeing the mainstream for the authenticity and quality of niche...
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The Long Tail - Wired Blogs
April 20, 2006
The Cover!
So we've finally settled on a front cover (the back is still evolving). The orange type will be embossed and in a really...
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The Long Tail (book) - Wikipedia
Concept[ edit ]
The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...
Date: 2017-03-29 01:18:44
Website:
https://en.wikipedia.org
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The Long Tail (book) - Wikipedia
Concept[ edit ]
The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...
Date: 2017-03-29 01:18:44
Website:
https://en.wikipedia.org
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Chris Anderson (Author of The Long Tail)
Chris Anderson was named in April 2007 to the "Time 100," the newsmagazine's list of the 100 men and women whose power, talent or moral example is transforming the world. He is Editor-in-Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007. He is the author of the New York Times best-seller The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at www.thelongtail.com ....
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Art Of Community Online | The Book On Community Management ...
"I can't think of a better guidebook than The Art of Community and your fearless tour guide, Jono Bacon. The second edition shares many other stories of how successful communities have been created and the choices made in doing so."
- From the foreword by Chris Anderson, Editor of Wired magazine and author of The Long Tail.
"The success of the open source software movement demonstrates that no...
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Wired Struggles to Find Niche in Magazine World - The New ...
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Mr. Anderson has directed three redesigns of Wired, to acclaim; it has won the National Magazine Award design category two years running, and uses graphic explanations and surprising layouts to enliven lines of text. "It's the magazine that's most like a Web site. It's not being designed, necessarily, for pure linearity of reading," said Steve Gatfield, the chief executive of the...
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The Long Tail - Wired Blogs
Posted by: Nick | September 29, 2005 at 02:26 PM
I am not a big fan of the "Web 2.0" meme. Neither are any of my fellow programming friends. In terms of the Software Engineering paradigm, most programmers I talk to laugh at the phrase "Web 2.0" and point out it's meaningless.
I am not insulting Tim O'Reilly here; rather I am making it clear that there is a difference between "Web...
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The Long Tail - Wired Blogs
We're going to be rolling out the free digital forms of FREE over the next two weeks. First up: the Scribd form, right here on the blog (and anywhere else you want--it's embeddable). This is the whole book!
(click "full screen" for a better reading experience).
Also released today: the free unabridged audiobook. You can either download the whole things as zipped MP3 files , or play them on the Wired.com...
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The Long Tail - Wired Blogs
Posted by: Luiz Augusto | July 18, 2009 at 01:26 PM
Luiz,
There is a downloadable version for the Kindle (US only). But no plans for a PDF, at my publisher's request.
Posted by: Chris Anderson | July 18, 2009 at 03:41 PM
Chris, I just finished the audiobook, which I downloaded from itunes to my iphone. I enjoyed listening to it upon awaking in the morning, and while driving (much better than radio). I must admit that in a moment of impatience, I almost gave up while you went over the history of "zero" while I was on the elliptical trainer at the gym and wanted a more practical treatment of "Free" and how I can incorporate it...
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The Long Tail
A team at Wharton did some Long Tail analysis on the Netflix ratings data the company released for its Netflix Prize. Although I don't agree with many of the conclusions in their paper (like some other academics, they got confused over definitions of "head" and "tail" and fell into the common trap of doing percentage analysis in an absolute numbers world), the data was interesting. They kindly...
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