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5 selected videos
Google Analytics Evangelist Avinash Kaushik on using your data at SES London 2010
Greg Jarboe, SEO-PR, interviews SES London keynote, Avinash Kaushik, Google, Analytics Evangelist. Avinash summarizes the four stages of understanding and making use of analytics. The first stage is how to visualize tens of thousands of rows of data so you can see it one page and see what data is sending traffic to your site. The second stage is how to compute a complete value of your website, giving you an economic indicator of your websites productivity. The third stage discusses how to...
Long Tail Advertising Targeting with Jay Sears ContextWeb
Jay Sears of ContextWeb talks with John Mulligan of SEO-PR about the importance of targeting the long tail for advertisers. He discusses how content publishers and marketers can take advantage of the long tail in order to serve up highly-targeted ads to searchers and readers across the web with a service like ContextWeb's ad exchange.
Related topics : long tail advertising
Avinash's Long Tail Terms, Bouncy Icebergs, and Analytics
Avinash Kaushik of Google and Bryan Eisenberg of Future Now, Inc., talk about goals, bounce rates, and all sorts of important topics for marketers interested in measuring their campaigns, especially with Google Analytics. Later on in the video, Avinash talks about new features in Google Analytics like the partner program and data visualizations to help marketers understand what works and what doesn't. He moves on to testing at the end, and plugs Bryan's new Google Website Optimizer book, Always...
Brett Tabke, WebmasterWorld, on the future of SEO
Greg Jarboe, SEO-PR, interviews Brett Tabke, founder of WebmasterWorld, about his participation on the SEO: Where to Next? panel. Brett says there is a future for SEO marketers although the full impact of todays global recession has not yet hit the industry. Brett also says the current slew of social media tools such as twitter and facebook, along with the aggregator sites such as Digg, also insulate the SEO market. Brett says traditional SEO, such as optimization of title tags and keywords,...
Related topics : social media aggregator sites
Ben Hannah of Business.com on B2B Search Marketing
Ben Hannah of Business.com
Hannah talks about the b2b search space and Business.com's place in it. They discuss the long-tail approach to providing business information and increasing the efficiency with which that information can be accessed. He also talks about new features that have recently been added to the site.
Related topics : long tail business