Listen to The Long Tail Audiobook by Chris Anderson, narrated by Christopher Nissley

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Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long-tail economics apply to industries ranging from the toy business...

From: Harlan Clarkson

Ignite Tampa Bay Barry Ezell

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Audiobooks are a $1B / year industry that have so far resisted the changes that rocked the music, movie, and print publishing industries. The movie and music industries were challenged by peer-to-peer networks, decreasing costs to produce and distribute content, and upstarts like Netflix and iTunes. Traditional publishing is being shaken to its core by authors self-publishing on Amazon's Kindle and Lulu. Price pressures as described in Chris Anderson's books, "Free" and "The Long Tail" have...

From: IgniteTampaBay

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