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Chris Anderson - Introducing The Long Tail - CWF08 - 06
Given a large enough availability of choice, a large population of customers, and negligible stocking and distribution costs, the selection and buying pattern of the population results in a power law distribution curve, or Pareto distribution. This suggests that a market with a high freedom of choice will create a certain degree of inequality by favoring the upper 20% of the items ("hits" or "head") against the other 80% ("non-hits" or "long...
From: toemaz
Related topics : long tail marketing chris anderson
The Long Tail
http://demonstrations.wolfram.com/TheLongTail/
The Wolfram Demonstrations Project contains thousands of free interactive visualizations, with new entries added daily.
The Long Tail is a term coined by Chris Anderson to refer to the power law relationship between the rank of a product by market share and its level of sales. If r represents a product's rank, then its level of sales will be proportional to r^ - beta....
Contributed by: Fiona Maclachlan
From: wolframmathematica
Related topics : long tail marketing chris anderson / chris anderson the long tail
TMRE 2010 - Free! The Future of a Radical Price
Chris Anderson, Author of Free: The Future of A Radical Price, & Author of The Long Tail presents at The Market Research Event 2010 in San Diego, California.
From: IIRUSA
Related topics : long tail marketing chris anderson
The Long Tail: Why the Future of Business Is Selling Less of More
Get your free audio book:
http://yazz.space/a/b000gtlptu
The New York Times bestseller that introduced the business world to a future that's already herenow in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in...
From: Quincy Benton
Related topics : the long tail why the future of business is selling less of more by chris anderson / chris anderson long tail book