Communication Weekly - Episode 10 - The Long Tail

Have you heared of the Long Tail before? It's the concept that explains why firms such as amazon, itunes and other online retailers have so much financial success. The Theory is based on the book "the Longer Long Tail" by Chris Anderson.

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From: communicationweekly

Related topics : chris anderson long tail book / the long tail theory book

Debunking the Long Tail Theory for Music

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From: TelecomTV

Related topics : wired magazine chris anderson long tail / chris anderson long tail book / the long tail theory book / long tail internet

Chris Anderson's Recon-Drone Theory

NEW YORK (YouTube.com/AdAge) -- Moving beyond the Long Tail, "Wired" editor and author Chris Andersen is now pondering the economics of advertising on micro-sized social networking sites. In keynote remarks at the MediaBistro Circus in New York, he detailed his frustrations with his own micro social site which is about, of all things, reconnaissance drones. In other news in this 3 Minute Ad Age, digital editor Abbey Klaassen reports from Redmond about why Microsoft's new cash rewards program...

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From: AdAge

Related topics : chris anderson the long tail wired

Between School and Life - Part 3 of 9

Powerful ideas in education (part two): Covers the work of the Secondary Futures project and Chris Anderson's concept of 'The Long Tail', and how these ideas are shaping the future.

Dale Bailey, Career Services' implementation manager for career education, discusses current educational issues in New Zealand and their impact on career education. Dale also explains the relevant theories of career education, and how all teachers can engage their students in a careers conversation.

This...

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From: careersnz

Related topics : long tail concept chris anderson / chris anderson the long tail theory