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Rethinking Search: Keyphrases & Long Tail - Avinash Kaushik
voir la vidéoIn this interview at eMetrics, Avinash Kaushik encourages us to rethink search. Instead of keywords, think instead in terms of 'long tail' keyphrases that are used infrequently, but represent qualified, motivated customers. His initial advice is to use SEO or organic search for brand and 'head' terms, and to exploit paid search for 'long tail' terms. SEO should be seen as a long-term
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Time : 8 min 19
Added : 09/05/08 01:01
Tags: long tail keyword search / long tail searches / seo long tail
3 Ways a Blog Can Bring Links to Your Site with Ross Dunn
voir la vidéoIn this video interview SEO expert Ross Dunn explains how writing a blog opens up three ways to get links to your site: (1) links to your site in the blog content or bio, (2) links to the blog which is seen on aggregator sites, and (3) links on social bookmarking sites which bookmark the blog, links that are often indexed by search engines. Ross Dunn is President of StepForth Web Marketing, a highly regarded search engine optimization firm in Victoria, British Columbia, with customers all over
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Time : 5 min 33
Added : 30/08/08 01:07
Tags: blog aggregator sites
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